We are looking for a detail-oriented and results-driven E-Commerce Specialist to manage, optimize, and grow our product presence on Amazon and Flipkart. The ideal candidate brings a strong command of marketplace listing best practices, a data-driven mindset, and mandatory expertise in Search Engine Optimization (SEO) to maximize organic discoverability and drive conversions across both platforms.
Key Responsibilities
Product Listing & Catalogue Management
• Create, upload, and manage product listings on Amazon Seller Central and Flipkart Seller Hub.
• Optimize product titles, bullet points, descriptions, and backend search terms following platform-specific guidelines.
• Maintain accurate product attributes, specifications, pricing, and inventory data.
• Handle bulk uploads using flat files, feed templates, and catalogue tools.
• Audit existing listings regularly to identify and rectify errors, suppressed listings, or compliance issues.
SEO & Keyword Optimization (Mandatory)
• Conduct thorough keyword research using tools such as Helium 10, Jungle Scout, Merchant Words, or platform-native analytics.
• Develop and implement SEO strategies to improve organic search rankings on Amazon and Flipkart.
• Optimize backend search terms, A+ Content, and Enhanced Brand Content (EBC) for maximum keyword coverage.
• Monitor and track keyword ranking performance and refine strategies based on data insights.
• Stay updated with platform algorithm changes and adapt SEO tactics proactively.
Content & Creative Coordination
• Write compelling, keyword-rich product copy that balances SEO performance with customer readability.
• Coordinate with the creative team to ensure images, infographics, and videos meet platform specifications.
• Manage A+ Content / EBC creation and publishing on Amazon Brand Registry.
• Ensure brand consistency across all product detail pages.
Performance Monitoring & Reporting
• Track and analyze key metrics: impressions, click-through rate (CTR), conversion rate, and sales velocity.
• Prepare weekly and monthly performance reports with actionable insights.
• Identify underperforming listings and implement data-driven improvements.
• Monitor competitor listings and pricing strategies to maintain a competitive edge.
Promotions & Deals Management
• Plan and execute promotional campaigns including Lightning Deals, Coupons, and Flipkart Flash Sales.
• Coordinate with the marketing team to align listing campaigns with broader promotional calendars.
• Manage sponsored ads (Amazon PPC / Flipkart Ads) in coordination with the performance marketing team.
Compliance & Account Health
• Ensure all listings comply with Amazon and Flipkart policies and category-specific guidelines.
• Monitor account health dashboards and resolve performance notifications or policy warnings promptly.
• Manage returns, customer reviews, and Q&A sections to protect brand reputation.
Required Skills & Qualifications
★ SEO – Mandatory Skillset
• Proven expertise in marketplace SEO for Amazon and/or Flipkart.
• Strong understanding of keyword research, search ranking algorithms, and organic optimization strategies.
• Hands-on experience with SEO tools: Helium 10, Jungle Scout, SEMrush, or equivalent.
• Ability to analyze keyword data and translate insights into optimized listing content.
• Familiarity with A9 (Amazon) and Flipkart search algorithm best practices.
E-Commerce & Platform Skills
• Minimum 2 years of hands-on experience with Amazon Seller Central and/or Flipkart Seller Hub.
• Proficiency in catalogue management, bulk listing tools, and flat file uploads.
• Experience with A+ Content / EBC creation on Amazon Brand Registry.
• Working knowledge of Amazon PPC and Flipkart Ads is an advantage.
Technical & Analytical Skills
• Proficient in MS Excel / Google Sheets for data management and reporting.
• Ability to interpret analytics dashboards and derive actionable insights.
• Familiarity with inventory management tools and ERP systems is a plus.
Soft Skills
• Exceptional attention to detail and accuracy.
• Strong written communication and copywriting skills in English (Hindi is a plus).
• Self-motivated with the ability to manage multiple SKUs and deadlines simultaneously.
• Collaborative team player with a proactive problem-solving approach.
Preferred Qualifications
• Bachelor's degree in Marketing, Business, E-Commerce, or a related field.
• Experience working with D2C brands or large product catalogues (500+ SKUs).
• Prior exposure to cross-border e-commerce (Amazon Global / Flipkart cross-border) is a plus.
• Certification in Amazon Advertising or relevant digital marketing platforms.