Role & Responsibilities
· Conducted in-depth market and competitor research to identify emerging e-commerce trends and customer needs.
· Researched and implemented new technologies and tools to enhance e-commerce performance (e.g., Systems, analytics platforms, AI tools).
· Collaborated with cross-functional teams (marketing, tech, logistics) to develop and test innovative features for improved customer experience.
· Managed pilot projects to validate new business models, including subscription services and bundled product offerings.
· Monitored customer behavior and feedback to identify opportunities for product and process innovation.
· Created detailed reports and presentations to communicate R&D findings, insights, to Improve performance
· Oversaw the continuous optimization of digital storefronts, ensuring alignment with business goals and customer expectations.
· Contributed to the development of long-term e-commerce innovation strategies to maintain competitive advantage.
· Managed daily e-commerce operations, including oversight of order processing, dispatch coordination, and returns handling.
· Supervised dispatch and return teams to ensure timely deliveries, minimal return rate, and smooth reverse logistics.
· Developed and enforced SOPs for order fulfillment, inventory control, and customer returns to improve operational efficiency.