JOB DESCRIPTION
Position Level: CRM Executive
Department: Marketing/Sales
Location: Kasturi Nagar, Bengaluru
About Little Fingers:
At Little Fingers, we create happiness! We help children turn everyday moments into adventures, offering safe spaces for endless fun and joy with friends and family. Learn more: https://www.littlefingers.in
Key Responsibilities:
• Manage day-to-day operations of the CRM system.
• Develop and execute CRM campaigns to boost customer engagement and loyalty.
• Segment customer data and create personalized communication strategies.
• Analyze customer behavior and campaign performance using CRM analytics tools.
• Collaborate with sales, marketing, and customer service teams to align CRM initiatives.
• Ensure data accuracy, integrity, and security within the CRM platform.
• Train and support team members on CRM tools and best practices.
• Continuously identify opportunities to enhance customer experience and CRM efficiency.
Skills & Competencies:
• Strong understanding of customer lifecycle and retention strategies
• Analytical mindset with expertise in data analysis and reporting
• Excellent communication and collaboration skills
• Ability to manage multiple projects with high attention
• Advanced Excel, Power BI, Google Analytics
• Data analysis, digital marketing, project management
• Competitor analysis