About the Role:
The Customer Relationship Manager (CRM) is responsible for developing and maintaining strong relationships with clients, ensuring customer satisfaction, and driving business growth through effective CRM systems. The CRM plays a key role in managing customer data, analyzing trends, supporting sales and marketing efforts, and improving the overall customer experience.
Key Responsibilities:
Customer Relationship Management
Build and maintain long-term relationships with key customers.
Act as the primary point of contact for customer inquiries, complaints, and escalations.
Regularly follow up with clients to ensure satisfaction and gather feedback.
CRM System Management
Manage and optimize CRM tools (like Salesforce, Zoho, HubSpot, etc.) to support sales, marketing, and customer service functions.
Maintain clean, accurate, and updated customer records and segmentation data.
Generate CRM reports and dashboards to track KPIs and performance.
Sales & Marketing Support
Assist the sales team by providing customer insights and account history.
Coordinate campaigns, customer communications, and follow-up workflows via the CRM.
Track leads, conversions, and customer engagement metrics.
Data Analysis & Reporting
Analyze customer behavior, purchase history, and feedback to identify trends.
Provide actionable insights to improve customer retention and loyalty.
Prepare reports for management on customer satisfaction and CRM effectiveness.
Process Improvement & Automation
Suggest and implement automation for recurring CRM tasks and communications.
Work with cross-functional teams to improve the customer journey.
Requirements:
Education & Experience
Bachelor’s degree in Business Administration, Marketing, or a related field.
2–5 years of experience in a CRM, customer service, or sales support role.
Experience with CRM platforms like Salesforce, Zoho, HubSpot, or similar tools.
Key Skills
Excellent communication and interpersonal skills.
Strong data management and analytical thinking.
Detail-oriented with a proactive problem-solving approach.
Ability to manage multiple clients/accounts efficiently.
Familiarity with sales and marketing processes.