1. User On boarding & Activation
Drive seamless on boarding for users across corporate clients
Ensure users understand, access, and actively use Health-e services
Track activation metrics and follow through until usage is visible
2. HR & Stakeholder Coordination
Work closely with HR teams for employee rollouts
Align on engagement calendars, campaigns, and communication
Ensure smooth execution of on boarding and engagement plans
3. Continuous Engagement
Execute ongoing engagement via:
WhatsApp campaigns
Emails
Calls
Employee Connect (EC) sessions / activations
Plan and run on-ground or virtual engagement activities
4. Communication & Follow-Ups
Maintain consistent touchpoints with users and HRs
Ensure no user or account goes cold
Drive nudges, reminders, and campaigns to improve usage
5. Feedback & Insights Loop
Capture real user feedback and behavioural insights
Identify drop-offs and engagement gaps