Here is a comprehensive job profile for a CRM Manager at IMT Property Point, tailored to the real estate industry context in India.
CRM Manager Job Profile
Company: IMT Property PointLocation: Faridabad, Haryana (Specific location can be added if different)Job Type: Full-TimeIndustry: Real Estate / Property DevelopmentExperience: 4-7 years of experience in real estate CRM operations (preferred)
Role Overview
The CRM Manager at IMT Property Point will be the primary custodian of our client relationships post-sales. This role involves managing the entire customer lifecycle from booking to possession, ensuring high levels of customer satisfaction, efficient documentation, timely collections, and seamless coordination across internal departments (Sales, Legal, Finance, Projects). The goal is to build long-term client loyalty and drive repeat business and referrals.
Key Responsibilities
Customer Lifecycle Management: Oversee the entire customer journey post-sales, ensuring smooth communication and support until property possession.
Documentation & Compliance: Ensure the timely and accurate execution of all client documentation, including booking forms, Allotment Letters, Builder-Buyer Agreements (BBA), and Possession Letters, while ensuring RERA compliance.
Payment & Collections: Issue demand letters, reminders, and payment receipts. Track payment schedules and follow up on outstanding dues, coordinating with the Finance team for reconciliation.
Query & Grievance Resolution: Act as the primary contact for all customer queries (via calls, email, and in-person visits) and resolve grievances promptly and efficiently in coordination with relevant teams.
MIS & Reporting: Prepare and maintain daily, weekly, and monthly MIS (Management Information System) reports on bookings, collections, customer interactions, and overall CRM metrics for senior management.
Inter-Departmental Coordination: Liaise effectively with the Sales, Marketing, Projects, and Legal teams to ensure a unified approach to customer service and smooth operational handovers.
Process Improvement: Drive CRM automation and suggest process improvements to enhance efficiency and the overall customer experience.
Possession & Handover: Manage the final stages of the property lifecycle, including fit-outs, final inspections, and the official possession process, ensuring a positive client experience.
Required Skills & Qualifications
Experience: Minimum 4-7 years of proven experience in a CRM or customer-facing role within the real estate industry is mandatory, preferably involving residential projects.
Education: A Graduate or Post-Graduate degree (MBA preferred) in Business Administration, Marketing, or a related field.
Communication: Excellent verbal and written communication skills in English and Hindi are essential, along with a professional and presentable demeanor.
Technical Proficiency: Strong working knowledge of CRM software (e.g., Salesforce, Zoho, HubSpot, or industry-specific tools), MS Office, and advanced Excel for data analysis and reporting.
Core Competencies:
Strong analytical and problem-solving abilities.
Exceptional organizational skills and attention to detail, especially in documentation and finance.
A customer-first attitude with strong interpersonal skills.
Ability to work under pressure and manage multiple tasks effectively.
Why Join IMT Property Point?
IMT Property Point is a prominent name in the real estate sector, focused on delivering quality projects and ensuring customer delight. This role offers an opportunity to be a key part of our growth story, working in a dynamic environment with a focus on professional development and substantial impact on business outcomes.
AI responses may include mistakes.