Develop and execute CRM strategies to increase customer engagement, loyalty, and lifetime value.
Manage CRM platform (e.g., Salesforce, HubSpot, Zoho, etc.) and ensure data accuracy and integrity.
Segment customer data and create targeted campaigns based on customer behavior and lifecycle stages.
Collaborate with marketing, sales, and customer service teams to align CRM activities with business goals.
Monitor and analyze performance metrics (e.g., open rates, conversion rates, churn) to optimize campaigns.
Lead the automation of customer journeys, including email, SMS, push notifications, and in-app messaging.
Ensure compliance with data protection regulations (e.g., GDPR, CCPA).
Continuously improve customer touchpoints through data-driven insights and A/B testing.