Channel Sales Development Executive

Department: Sales & Marketing

Reporting To: Sales Head

Location: Head Office

Education: Any Engineering background

Position Summary

The Dealer & Distributor Development Executive will be responsible for expanding and managing the companys dealer, distributor, and stockist network across the assigned zone through telecalling, digital communication, lead generation platforms, database development, and relationship management. The role is office-based and focused on identifying, onboarding, activating, and supporting channel partners to drive sustainable business growth.

Key Responsibilities

1. New Dealer & Distributor Development

• Identify potential dealers, distributors, stockists, and channel partners from assigned territories.

• Generate and qualify prospects through IndiaMART, online directories, social media, references, databases, and other lead generation sources.

• Contact prospective channel partners through phone calls, emails, WhatsApp, and virtual meetings.

• Present company profile, products, business opportunities, and dealership benefits.

• Coordinate documentation and onboarding of new dealers/distributors.

• Achieve assigned targets for new dealer appointments.

2. Channel Partner Management

• Maintain regular communication with existing dealers and distributors.

• Develop strong business relationships with channel partners.

• Understand dealer requirements and provide timely support.

• Coordinate internally to resolve dealer concerns and operational issues.

• Encourage repeat business and increase dealer engagement.

3. Business Development

• Generate sales inquiries and business opportunities from assigned territories.

• Support dealers in product promotion and business growth.

• Identify opportunities for increasing sales through existing channel partners.

• Work closely with the sales and commercial teams to maximize business

conversion.

4. Lead Management

• Manage inquiries received from multiple lead generation sources.

• Maintain prospect databases and follow-up schedules.

• Ensure timely follow-up of all assigned leads.

• Track inquiry-to-dealer conversion progress.

5. Territory Development

• Prepare city-wise and district-wise dealer development plans.

• Identify uncovered territories and growth opportunities.

• Maintain territory expansion records.

• Build a strong channel network across assigned regions.

6. Coordination & Reporting

• Maintain accurate records in ERP/CRM systems.

• Prepare daily, weekly, and monthly reports.

• Coordinate with Commercial, Production, Dispatch, and Sales Support teams.

• Ensure timely response to dealer and customer inquiries.

7. Process Improvement

• Suggest ideas for improving dealer acquisition and retention.

• Participate in sales development initiatives.

• Continuously improve product knowledge and industry understanding.

Desired Skills & Competencies

• Excellent communication skills.

• Hindi and basic English proficiency.

• Strong convincing and negotiation ability.

• Telecalling and relationship-building skills.

• Computer proficiency (Excel, Word, Email).

• ERP/CRM software knowledge.

• Good email drafting and business communication skills.

• Self-ownership and accountability.

• Process-oriented working approach.

• Positive growth mindset.

• Discipline and sincerity.

• Team player with leadership potential.

• Quick learner and adaptable attitude.

Preferred Industry Background

• WPC Products

• Plywood & Laminates

• Building Materials

• Hardware Products

• Interior Products

• Furniture Materials

• Construction Material Industry

KEY PERFORMANCE INDICATORS (KPIs)

Network Development

• New Dealer/Distributor Appointments: 3–5 per month

• New Territory Coverage: As per expansion plan

• Dealer Activation Rate: Minimum 80%

• Dealer Retention Rate: Above 90%

Business Development

• Monthly Sales Target Achievement: 100%

• Business Generated Through Assigned Dealers: As per target

• Repeat Order Growth: Continuous improvement

• New Inquiry Generation: As assigned

Lead Management

• Daily Outbound Calls: 40–60

• Meaningful Dealer Discussions: 15–20 per day

• Qualified Prospects Added: As per monthly target

• Lead Follow-up Compliance: 100%

Reporting & Process

• CRM/ERP Update Accuracy: Above 98%

• Daily Reporting Compliance: 100%

• Response Time to Dealer Queries: Within 4 Working Hours

• Documentation Compliance: 100%

Behavioural KPIs

• Ownership & Accountability

• Communication Effectiveness

• Learning & Development

• Team Collaboration

• Professional Conduct

• Discipline & Attendance

• It is a Full Time Sales / Business Development job for candidates with 1 - 3 years of experience.