Job Description (JD)

Franchise Business Development Manager (BDM)

NEET Boarding Institute | VARIAHBA EdTech

About VARIAHBA

VARIAHBA is a next-generation NEET Boarding Institute rooted in the ancient Monastery–Ashram–Gurukul tradition, structured like a modern premium boarding school, and powered by AI-driven personalized learning and Blockchain-enabled transparency & governance.

Our mission is not just NEET success—but the formation of resilient, disciplined, and ethically grounded future doctors.

Role Overview

The Franchise Business Development Manager (BDM) will lead the strategic expansion of VARIAHBA’s NEET Boarding Institute franchise network across India.
This role goes beyond sales—it requires vision alignment, partner evaluation, and long-term relationship building to ensure each franchise upholds VARIAHBA’s academic, residential, ethical, and technological standards.

The BDM acts as a custodian of the VARIAHBA model, ensuring growth without dilution.

Key Responsibilities

1. Franchise Expansion & Market Development

• Identify high-potential regions for NEET boarding institutes

• Generate and qualify franchise leads through strategic outreach, referrals, and partnerships

• Conduct feasibility studies, market analysis, and competitor benchmarking

• Present VARIAHBA’s differentiated model to potential franchise partners

2. Franchise Partner Onboarding

• Evaluate partners for financial strength, value alignment, infrastructure readiness, and educational mindset

• Conduct detailed franchise presentations, discovery meetings, and campus walkthroughs

• Coordinate legal, financial, and operational onboarding processes

• Ensure partners fully understand VARIAHBA’s Monastery–Gurukul–Boarding School philosophy

3. Relationship Management & Brand Integrity

• Act as the primary liaison between VARIAHBA HQ and franchise partners

• Maintain long-term trust-based relationships

• Prevent misalignment, dilution, or unethical practices

• Ensure consistent implementation of academic, residential, and discipline frameworks

4. Cross-Functional Coordination

• Work closely with Academic, Operations, Technology, and Marketing teams

• Support franchise partners in launch planning, admissions strategy, and initial scale-up

• Facilitate training programs related to AI systems, Blockchain dashboards, and academic governance

5. Reporting & Strategic Feedback

• Maintain accurate CRM and franchise pipeline data

• Track conversion metrics and expansion timelines

• Provide ground-level insights to leadership for continuous model refinement

Key Performance Indicators (KPIs)

Growth & Revenue KPIs

• Number of qualified franchise leads generated per WEEK

• Number of franchise agreements signed (monthly & quarterly )

• Franchise onboarding cycle time (lead → launch)

• Franchise fee and expansion revenue targets achieved

Quality & Alignment KPIs

• Percentage of franchises meeting VARIAHBA infrastructure and value standards

• Zero tolerance for non-aligned or non-compliant franchise launches

• Franchise retention rate

• Brand integrity score (internal audits & leadership reviews)

Operational Effectiveness KPIs

• Timely completion of onboarding milestones

• Accuracy and consistency of CRM reporting

• Cross-team coordination efficiency

• Franchise launch success rate (on-time, on-quality)

Relationship & Trust KPIs

• Franchise partner satisfaction score

• Repeat referrals from existing partners

• Conflict resolution turnaround time

• Long-term partnership continuity

Candidate Profile

Required

• 4–10+ years of experience in EdTech, Education Franchising, or Institutional Sales

• Strong understanding of K-12 / NEET / Residential education ecosystems

• Proven track record in franchise or high-value B2B sales

• Excellent communication, negotiation, and presentation skills

• Willingness to travel extensively

Preferred

• Experience with boarding schools, coaching chains, or education networks

• Exposure to AI-driven platforms or EdTech systems

• Philosophical alignment with holistic, discipline-based education models

• Ability to sell vision + system, not discounts

What This Role Is NOT

• Not a quick-sale or volume-driven role

• Not suitable for purely transactional sales professionals

• Not about aggressive closures at the cost of quality

Why Join VARIAHBA

• Be part of a civilizationally inspired education movement

• Work directly with the Founder & Leadership Team

• Build a franchise network that prioritizes students’ wellbeing and long-term outcomes

• Opportunity to grow into National Franchise Head / Strategy Leadership

NOTE:

PART TIME I FULL TIME I FRELANCERS

• It is a Full Time Sales / Business Development job for candidates with 3 - 6 years of experience.