Business Development Manager – Publisher Partnerships & Programmatic Advertising
Location: [City / Remote]
Experience: Above 4 Years
Salary: 12 LPA [Best in industry / range]
Key Responsibilities
• Identify, approach and onboard publishers for LHK Media’s monetization solutions.
• Own the complete BD cycle: prospecting, pitching, commercial negotiation and closing.
• Build lasting publisher relationships and find opportunities to grow accounts and revenue.
• Evaluate publisher inventory, traffic quality and monetization needs.
• Coordinate onboarding, ad setup and integrations with the ad operations team.
• Support day-to-day ad operations: performance monitoring, reporting and basic troubleshooting.
• Track acquisition targets, partnership performance and revenue growth.
Required Skills & Experience
• Prior business development or publisher acquisition experience at an MCM partner, ad network or publisher monetization company.
• A strong publisher network, with a proven record of acquiring and managing publisher partnerships.
• Working knowledge of Google Ad Manager 360 (GAM 360) and Google MCM.
• Strong understanding of programmatic advertising, RTB and header bidding.
• Familiarity with SSPs, DSPs, ad exchanges and demand partners.
• Understanding of CPM, eCPM, fill rate, impressions and revenue metrics.
• Practical knowledge of ad tags, inventory setup, reporting and basic ad delivery troubleshooting.
• Excellent communication, negotiation and relationship management skills.
Preferred Experience
• Exposure to Prebid and header bidding integrations.
• Hands-on experience with Google MCM publisher onboarding.
• Familiarity with Google publisher policies, invalid traffic, ads.txt and sellers. Json.
• Demonstrated record of meeting publisher acquisition or revenue targets.
Why Join Us
• Ownership of publisher acquisition and revenue growth.
• Close collaboration with the ad ops team.
• Performance-linked growth opportunities. [Add incentives if any]