Business Development Executive

Pre-Sales Executive

Role Overview

The Pre-Sales Executive is responsible for managing and qualifying leads generated through Meta Ads, Google Ads, Website Enquiries, WhatsApp Campaigns, and other marketing channels. The primary objective is to engage prospects, understand their requirements, share membership information, and schedule qualified prospects for the sales team.

Key Responsibilities

• Contact new leads within the defined turnaround time.

• Qualify prospects based on interest, budget, location, and membership requirements.

• Explain RGCR Membership benefits, club facilities, affiliate club access, and membership plans.

• Share membership details, brochures, videos, and relevant information via WhatsApp, Email, and Calls.

• Maintain accurate lead records and interaction notes in Zoho CRM.

• Follow up consistently with prospects through calls, WhatsApp, and email campaigns.

• Update lead stages such as Fresh, Details Shared, Warm, Cold, RNR, and Qualified.

• Schedule appointments, site visits, virtual presentations, or sales consultations for the closing team.

• Ensure no lead remains unattended for more than 24 hours.

• Coordinate with marketing and sales teams to improve lead quality and conversion rates.

• Achieve monthly targets for lead qualification, appointments, and conversion support.

Key Performance Indicators (KPIs)

• Lead Response Time

• Calls Made Per Day

• Qualified Leads Generated

• Appointments Scheduled

• Site Visits Booked

• Warm Lead Conversion Rate

• CRM Data Accuracy

• Follow-up Compliance

• Cost Per Qualified Lead

• Sales Conversion Support

Required Skills

• Excellent communication and interpersonal skills.

• Strong telephone and WhatsApp communication abilities.

• Basic understanding of sales funnels and lead management.

• Follow-up and negotiation skills.

• Ability to handle objections professionally.

• Proficiency in MS Excel and reporting.

Preferred Experience

• 0–3 years of experience in Pre-Sales, Telecalling, Inside Sales, Hospitality, Real Estate, Membership Sales, or Customer Relationship Management.

• Experience handling digital marketing leads is an added advantage.

• It is a Full Time Sales / Business Development job for candidates with 0 - 3 years of experience.