Business Development Executive

Role Summary

Lead Generation

Targeted Prospecting: Conduct rigorous daily research to identify prospective retail clients across India, focusing on independent supermarkets, apparel chains, electronics stores, FMCG distributors, etc.

Stakeholder Engagement: Identify and build relationships with Store Managers, IT Managers and mid-level decision-makers within the target market to establish product value.

Outbound Cadence: Execute high-volume outbound campaigns via cold calling, personalized emails and professional networking platforms to engage retail owners and key decision-makers.

Target Attainment: Consistently meet or exceed monthly lead generation targets.

Lead Qualification & Solutioning

ICP Qualification: Assess inbound and outbound leads by evaluating their Ideal Customer Profile (ICP) alignment, current software stack, store count and critical pain points (Ex.: inventory stockouts, GST billing errors, poor omnichannel visibility).Cycle Management: Independently lead transactional and mid-market sales cycles while shadowing and assisting Senior Executives on multi-stage enterprise product evaluations.Solution Design: Collaborate closely with the technical team to tailor the ERP solution to meet specific and customised client requirements.

Prospect DemosTailored Demonstrations: Deliver highly customized, in-person or virtual demonstrations of the ERP software, highlighting modules like POS, Retail Excellence, Warehouse Management System, Inventory Management System, etc.

Objection Handling: Address common retail-specific objections such as implementation downtime, hardware compatibility, staff training overhead, etc. with empathy and data-backed resolutions.

Proposal, Negotiation & Closure

Proposal Development: Draft compelling, accurate commercial proposals, software licensing agreements and Annual Maintenance Contracts (AMCs) tailored to the specific scale of the retail operation.

Contract Negotiation: Negotiate and finalize standard pricing and payment terms to successfully close mid-market contracts while protecting company margins.

Target Attainment: Consistently meet or exceed monthly, quarterly and annual revenue targets.

Account Expansion

Account Growth: Drive upselling initiatives within existing accounts by introducing advanced modules.

CRM & Cross-Functional Collaboration

CRM Discipline: Maintain real-time, accurate records of all prospect interactions, pipeline stages and follow-up activities within the company CRM.

Implementation Handoff: Coordinate seamlessly with technical teams to ensure smooth software deployment, hardware integration (Ex.: receipt printers, barcode scanners, etc.) and a flawless transition from contract signing to "Go-Live."Market Feedback: Relay on-the-ground intelligence regarding competitor pricing and feature gaps directly to the senior authorities and the technical team.

• It is a Full Time Sales / Business Development job for candidates with 1 - 4 years of experience.