Business Development Executive

# Job Title: Performance Marketing Executive (E-commerce & Lead Generation)

Location: E-154, Sector 63, Noida, Uttar Pradesh

Company: TRUEiSENSE

## About TRUEiSENSE

TRUEiSENSE is a leading provider of intelligent sensor-based lighting, energy monitoring, and automation solutions. We help businesses optimize energy consumption through innovative IoT-enabled technologies across commercial buildings, warehouses, healthcare, manufacturing, hospitality, smart infrastructure, and residential spaces.

We are looking for a highly motivated Performance Marketing Executive with proven experience in e-commerce marketing and paid advertising to drive online sales, generate high-quality B2B leads, and maximize campaign performance.

## Key Responsibilities

Plan, execute, and optimize paid advertising campaigns across •Meta Ads, Google Ads, LinkedIn Ads, and YouTube Ads••.

Drive revenue for our •Shopify-based e-commerce store•• while generating qualified B2B leads.

Manage campaign budgets and continuously optimize •ROAS, CPA, CPL, CTR, and Conversion Rate••.

• Launch and optimize Search, Shopping, Display, Performance Max, and Remarketing campaigns.

• Monitor campaign performance and prepare weekly/monthly reports with actionable insights.

Implement and manage •Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversion API••.

• Conduct A/B testing of creatives, audiences, landing pages, and campaign strategies.

• Collaborate with the design and content teams to create high-converting ad creatives.

• Optimize product feeds, landing pages, and conversion funnels to improve sales and lead quality.

• Stay updated with the latest digital marketing trends, platform updates, and AI-powered advertising tools.

## Required Skills & Experience

• 2–5 years of hands-on experience in Performance Marketing.

Proven experience managing •e-commerce advertising campaigns•• with measurable results.

• Strong expertise in:

• Meta Ads Manager

• Google Ads

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Meta Pixel & Conversion API

Experience with •Shopify•• or other e-commerce platforms.

• Strong understanding of conversion tracking, attribution models, remarketing, and audience targeting.

• Ability to analyze campaign data and optimize for maximum ROI.

• Excellent analytical, communication, and problem-solving skills.

## Preferred Qualifications

Experience in •B2B lead generation•• campaigns.

• Knowledge of SEO and Conversion Rate Optimization (CRO).

• Familiarity with CRM tools and marketing automation platforms.

• Experience marketing electrical, lighting, IoT, industrial, or technology products will be an added advantage.

## Why Join TRUEiSENSE?

Work with one of India's growing brands in •Smart Lighting, Energy Monitoring, and Automation••.

Opportunity to manage campaigns across both •E-commerce•• and B2B Lead Generation.

• Exposure to innovative IoT and energy-efficient technologies.

• Performance-driven growth opportunities and a collaborative work environment.

## Job Type

Full-Time | On-site

## Location

TRUEiSENSE

E-154, Sector 63, Noida, Uttar Pradesh

• It is a Full Time Sales / Business Development job for candidates with 1 - 6+ years Experience.