Business Development Executive

Key Responsibilities:

Business Development & Client Relations

● Execute delegated direct, tele, and web-based marketing campaigns targeting domestic clients.

● Build and maintain positive relationships with authors, reviewers, editors, subscribers, booksellers, and institutional clients.

● Coordinate with both domestic and international vendors, subscribers, and buyers of journals, books, and reports.

● Support sales and customer service teams to ensure client satisfaction and retention.

Marketing Strategy & Execution

● Collaborate with Publication Research Executives and Publication Coordinators to develop and implement effective marketing plans.

● Manage and maintain databases for clients, vendors, and stakeholders to streamline communications and marketing efforts.

● Organize, oversee, and distribute marketing materials including brochures, flyers, posters, and digital assets.

● Conduct market research, assess brand awareness, analyze customer demands, and provide insights for marketing strategies.

● Monitor monthly and yearly sales figures to track performance and identify potential issues or opportunities.

Social Media Marketing & Digital Engagement

● Develop, implement, and manage social media campaigns across platforms such as LinkedIn, Facebook, Instagram, and X (Twitter) to promote journals, publications, and events.

● Create engaging content including posts, graphics, videos, and newsletters to drive audience engagement and brand awareness.

● Monitor social media metrics, analyze campaign performance, and optimize strategies for better reach and conversion.

● Collaborate with internal teams to integrate social media campaigns with broader marketing initiatives.

Other Responsibilities

● Support any additional marketing, sales, or business development activities as required by the Director.

● Stay updated with the latest trends in digital marketing, social media, and academic publishing.

Qualifications & Skills:

● Bachelor’s degree in Marketing, Business, Communications, or related field.

● Prior experience in business development, marketing, or social media management preferred.

● Strong communication, negotiation, and relationship-building skills.

● Knowledge of digital marketing tools, social media platforms, and analytics tools.

● Proactive, self-motivated, and able to manage multiple projects simultaneously.

• It is a Full Time Sales / Business Development job for candidates with 0 - 5 years of experience.