Business Development Executive

A Bank Officer for CASA (Current & Savings Accounts) at AU Small Finance Bank focuses on acquiring new customers, opening accounts, meeting sales targets, and cross-selling other financial products (like insurance, loans, mutual funds) while building strong customer relationships, ensuring compliance (KYC/AML), and managing account activation and balances, essentially driving liability business growth through proactive sales and service. 

Key Responsibilities:

• Customer Acquisition: Source new CASA and Salary accounts through cold calling, market references, and micro-marketing.

• Account Management: Open, activate accounts, ensure M0 balance (minimum balance), and link services like UPI.

• Sales & Cross-selling: Identify opportunities and sell other bank products (Insurance, Mortgages, UL, SIPs, MFs).

• Relationship Building: Develop strong relationships with new clients and internal teams.

• Sales Activities: Implement marketing, participate in corporate events, and conduct market research.

• Reporting: Maintain daily activity logs and sales reports.

• Compliance: Adhere to KYC (Know Your Customer) and AML (Anti-Money Laundering) norms. 

Key Skills & Qualifications:

• Strong sales, negotiation, and communication skills.

• Understanding of banking products and financial services.

• Self-motivation, positive attitude, and ability to meet targets.

• Basic computer skills.

• Bachelor's degree (often preferred). 

In essence, it's a sales-driven role focused on growing the bank's deposit base (liabilities) by finding, acquiring, and servicing customers for their Current & Savings Accounts, with added revenue generation through product cross-sellin

• It is a Full Time Sales / Business Development job for candidates with 6 months - 6+ years Experience.