Business Development Executive

Position: Business Development Executive – API

Department: Sales & Marketing / International Business
Reporting To: Business Development Manager / Head – Sales & Marketing

Role Purpose

To drive business growth and market expansion for the company’s Active Pharmaceutical Ingredient (API) portfolio by identifying new opportunities, building strategic customer relationships, managing sales activities, and strengthening brand presence through targeted marketing and industry engagement initiatives.

Key Responsibilities

Business Development & Sales Growth

• Identify, develop, and pursue new business opportunities across pharmaceutical, nutraceutical, formulation, and related industries to build a robust sales pipeline.

• Develop and execute strategic sales plans to achieve revenue growth targets and market expansion objectives for API products.

• Manage the complete sales lifecycle including lead generation, prospect qualification, opportunity development, quotation management, negotiation, and deal closure.

• Conduct market intelligence activities to identify industry trends, competitive developments, customer requirements, and emerging business opportunities.

• Develop territory-wise and product-wise business plans for domestic and international markets.

• Collaborate with R&D, Production, Regulatory, and Supply Chain teams to understand product capabilities and communicate compelling value propositions to customers.

• Monitor customer demand forecasts and coordinate internally to support business opportunities and supply planning.

Exhibition & Trade Fair Management

• Plan, organize, and coordinate participation in domestic and international exhibitions, trade fairs, conferences, and industry networking events.

• Represent the organization professionally at industry events and promote company capabilities and API product offerings.

• Coordinate exhibition logistics including booth planning, marketing collateral, sample management, event schedules, and customer meetings.

• Generate, qualify, and follow up on business leads generated through exhibitions and convert them into sales opportunities.

• Maintain records of event performance, lead conversions, and ROI analysis.

Customer Relationship Management

• Build and maintain long-term business relationships with existing customers, distributors, and prospective clients.

• Serve as the primary point of contact for customer inquiries regarding products, pricing, quotations, order status, and commercial discussions.

• Understand customer requirements and recommend suitable products and solutions aligned with business needs.

• Ensure high customer satisfaction through timely communication, proactive support, and issue resolution.

• Coordinate with internal departments to ensure smooth execution of customer requirements and commitments.

Marketing & Brand Promotion

• Develop and execute marketing initiatives to strengthen company visibility and product positioning within target markets.

• Prepare and maintain marketing materials including:

  • Product brochures

  • Corporate presentations

  • Product profiles

  • Case studies

  • Technical documents

  • Digital marketing content

• Support website content management and digital platforms to enhance company and product visibility.

• Assist in social media and digital outreach initiatives where applicable.

• Monitor and evaluate campaign effectiveness and recommend improvements to maximize engagement and business outcomes.

Reporting & Business Analysis

• Prepare periodic sales forecasts, pipeline reports, customer activity reports, and market intelligence summaries.

• Monitor and track key performance indicators (KPIs) related to:

  • Sales performance

  • Lead generation

  • Customer engagement

  • Market development initiatives

• Analyze business trends and provide recommendations to improve sales effectiveness and market penetration.

• Maintain accurate customer and opportunity records within CRM systems and internal databases.

Cross Functional Coordination

• Coordinate with Regulatory, Production, Quality Assurance, Supply Chain, and Finance teams to ensure seamless customer servicing and order execution.

• Support documentation requirements related to customer onboarding, audits, samples, and commercial processes.

• Assist management with strategic initiatives for new market development and product expansion.

Key Competencies

• Strong understanding of pharmaceutical API markets and business development practices

• Excellent communication, negotiation, and presentation skills

• Strong customer relationship management and networking abilities

• Market research and analytical capabilities

• Ability to manage multiple projects and international customer interactions

• Strong proficiency in Microsoft Excel, PowerPoint, CRM tools, and reporting systems

• Willingness to travel domestically and internationally for customer visits and exhibitions

• It is a Full Time Sales / Business Development job for candidates with 1 - 3 years of experience.