Business Development Executive

FMCG Industry specific

Job Summary:

Responsible for identifying and reactivating inactive clients, handling new business inquiries,

and converting potential leads into active customers. The role requires proactive client

communication, efficient follow-ups, coordination with internal teams, and maintaining accurate

lead data for reporting and analysis.

Key Responsibilities:

1. Inactive Client Reactivation

○ Analyze databases to identify inactive clients.

○ Understand reasons for inactivity (pricing, service issues, competition).

○ Re-engage clients through personalized communication.

○ Offer revised pricing or service terms (after internal discussion).

○ Schedule regular follow-ups to drive conversion.

2. New Business Query Handling

○ Respond promptly to inquiries received via email, calls, website, or social media.

○ Qualify leads based on product requirements, volume, location, etc.

○ Share product information, pricing, and samples as per company policy.

○ Coordinate with pricing and CRM teams for client-specific requirements.

○ Track all lead stages in CRM/Excel.

3. Follow-ups & Lead Conversion

○ Maintain consistent follow-up with both inactive and new query clients.

○ Push for sample feedback, pricing acceptance, and order finalization.

○ Close leads in a timely and structured manner.

○ Escalate concerns or bottlenecks to seniors for faster resolution.

4. Coordination & Handover

○ Share converted leads with the sales/CRM team for further processing.

○ Coordinate internally for rate finalization, documentation, or credit approvals.

○ Ensure smooth transition of account from lead stage to customer.

5. Reporting & Analysis

○ Maintain and update lead tracker and follow-up sheet regularly.

○ Share weekly and monthly reports on lead status, reactivations, and conversions.

○ Analyze trends in client drop-off and feedback for internal improvement.

6. Market Intelligence

○ Gather insights on competitors, market trends, and client preferences.

○ Share feedback with management to improve offerings.

Skills Required:

● Excellent verbal and written communication
● Strong follow-up and client relationship skills

● Basic knowledge of CRM tools, Excel/Google Sheets

● Good analytical and problem-solving ability

● Understanding of sales lifecycle and customer behavior

●experience in business development or inside sales

• It is a Full Time Sales / Business Development job for candidates with 6 months - 6+ years Experience.