Key Responsibilities:
1. Develop and implement comprehensive branding and marketing strategies to achieve business objectives.
2. Conduct market research and analyze consumer behavior to inform marketing decisions.
3. Create and execute multi-channel marketing campaigns, including social media, email, and advertising.
4. Develop and maintain brand guidelines to ensure consistency across all marketing channels.
5. Collaborate with cross-functional teams, including sales, product, and creative, to align marketing efforts with business objectives.
6. Analyze and report on marketing metrics, including campaign performance and ROI.
7. Stay up-to-date with industry trends and best practices in branding and marketing.
Requirements:
1. 5+ years of experience in branding and marketing, preferably in a senior role.
2. Proven track record of developing and executing successful marketing strategies.
3. Strong understanding of branding and marketing principles, including brand positioning and messaging.
4. Excellent communication and project management skills.
5. Ability to work in a fast-paced environment and meet deadlines.
6. Strong analytical and problem-solving skills.