Automobile Sales Executive

Sales Consultant - Job Descriptions

Position Title Sales Consultant

Department- Sales

Reporting to-Sales Manager

Location- Dealership Location

Educational Qualification & Experience

• Graduate (Technical / Non-Technical) / MBA

• Sales qualification would be added advantage

Overview of the Role

The Sales Consultant is responsible for selling new vehicles with the objective of achieving Volume and Customer Satisfaction standards. Assist customers in determining vehicle needs and completing financing and paperwork, wherever applicable. Build customer loyalty and increase Customer Satisfaction through professionalism, trustworthiness, sincerity, positive attitude and a business-like appearance in every customer touch point.

Key Responsibilities

• Greets all customers promptly; provides timely professional service.

• Completes Customer Records (on Sales Genie App) promptly and accurately.

• Provides excellent customer service by listening to customer inquiries and requests, asking questions to identify needs, resolving customer concerns, and sells additional services when appropriate.

• Follows the Sales Process defined while interacting with customers (6 step demo, SANKALP)

• Uses all digital aids effectively in customer interaction to drive a superior customer experience(7”, 10” tab, ISVR, BSH, TDAA, Sales Genie)

• Effectively prospects by phone, mail, e-mail and face-to-face to meet prospect generation targets.

• Improve SSI or any other customer satisfaction related scores

• Builds customer loyalty and promotes the dealership brand image.

• Is accurate and timely in completing paperwork and assigned tasks.

• Sells accessories, Insurance and Finance products.

• Delivers vehicle to customers in a positive and memorable way.

• Identifies repeat customers and treats them accordingly.

• Contacts previous customers, especially those who are ending their finance tenure, about new product arrivals.

• Notifies prospects of upcoming special programs and promotions.

• Calculates and tracks progress of sales and prospect goals and sales deals.

• Shifts priorities and goals as work demands change.

• Maintains composure and courtesy in dealing with customers and fellow employees.

• Acts quickly to implement plans; organizes work efficiently; follows up to ensure successful implementation.

• Identifies and supports opportunities for methods/process improvement (for example, monitoring inventory levels and tracking showroom traffic).

• Identifies ways to improve operations and customer service.

• Maintains an effective customer contact system that encourages new, repeat, and referral business and contributes to customer satisfaction.

• Keeps up-to-date on Mahindra products and competitor products.

• Meets or exceeds monthly income and sales goals.

• Maximum closing of recommendation sales

• Tracks competition performance for his assigned territory

Work Experience and Sills Required

Experience:

• Marketing or Sales experience (counter / door to door).

• Auto industry (4W) experience preferred

• Should possess 4W driving license

Skills & Competencies:

• Product Knowledge: Good knowledge of Mahindra and competition products.

• Objection Handling

• Planning: Effectively plan for self and team to achieve Sales targets. Identify right resources required to attain the strategic objectives

• Execution Excellence: Eye for detail to identify any gaps in process and quality. Effective execution of the plan awhile adhering to the process.

• Customer Centricity: Ability to identify ways to deliver a differentiated customer experience.

• Interpersonal Skills: Ability to build meaningful and long-term relationship with Customers and Key Stakeholders. Ability to influence and handle difficult interactions with Customers and Team Members.

• Team management: Ability to set targets, review, engage and motivate the team and drive performance.

Abbreviations

• ETBR: Enquiry, Test Drive, Booking, Retail

• SANKALP: Smile and Greet, Analyze need, Need based demo, Key to test drive, Acknowledge and Eliminate doubts, Lead to closure, Promise a relationship

• SSI: Sales Satisfaction Index

• It is a Full Time Sales / Business Development job for candidates with 1 - 5 years of experience.