Assistant Manager

Why Join Sparsa Digital?

At Sparsa Digital, we are one of India’s leading digital signage companies, with 11+ years of experience and continuous growth.

We are present in 180+ cities, managing 25,000+ digital screens and serving 250+ top brands. Our team of 250+professionals

ensures seamless digital experiences across industries

We are looking for a dynamic and result-oriented Assistant Manager – Category Specialist (Education) For Gurgaon Location to drive sales of technology solutions within the education sector. The ideal candidate will have 2–5 years of experience selling EdTech or education-focused technology solutions and possess strong relationships with key decision-makers in schools and academic institutions.

This role requires consultative selling, solution positioning, and the ability to engage senior academic stakeholders.

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Key Responsibilities

• Drive revenue growth by selling education technology solutions to schools and academic institutions.

• Must have prior experience in the EdTech industry, with exposure to one or more of the following solutions:

Learning Management Systems (LMS)

Classroom Hardware & Smart Classroom / Digital Classroom Solutions

Gamification & Collaborative Learning Tools

School ERP / Administration & Management Systems

• Identify new business opportunities and build a strong sales pipeline.

• Engage with key stakeholders including:

o Chief Academic Officers (CAO)

o School Principals & Administrators

o Directors of Teaching & Learning

• Conduct product demonstrations, presentations, and solution workshops.

• Lead negotiations, pricing discussions, and closure of deals.

• Track market trends, competitor activity, and emerging EdTech needs.

• Maintain CRM and accurate sales forecasting.

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Required Qualifications & Skills

• 2–5 years of B2B sales experience in Education/EdTech.

• Proven track record of selling:

o LMS platforms

o Smart classroom technologies

o Education ERP systems

o Gamified or collaborative learning solutions

• Existing network with school decision-makers (CAOs, Principals, Academic Directors).

• Strong consultative selling and solution-mapping skills.

• Excellent communication, presentation, and negotiation abilities.

• Ability to manage long sales cycles and institutional buying processes.

• Self-driven, target-oriented, and comfortable with field sales.

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Preferred Qualifications

• Graduation or equivalent degree in Business/Marketing.

• Experience working with K-12 institutions or higher education segments.

• Understanding of curriculum delivery models and digital transformation in education.

• It is a Full Time Sales / Business Development job for candidates with 2 - 5 years of experience.