Area Sales Officer

AREA SALES MANAGER-BUILDING MATRIALS

The Building Materials Sales Manager is responsible for leading sales operations, driving revenue growth, and expanding market share for a company’s building materials products. This role oversees sales teams, develops strategic sales plans, manages key customer relationships, and ensures products meet market needs within the construction and building industries.

Key Responsibilities

Sales Strategy & Planning

Develop and execute sales strategies to achieve revenue and profit targets.

Analyze market trends, customer data, and competitor activities to identify growth opportunities.

Prepare annual sales forecasts, budgets, and action plans.

Team Leadership & Performance Management

Recruit, train, and mentor sales representatives and account managers.

Set performance goals and monitor KPIs, providing regular coaching and feedback.

Conduct sales meetings, training sessions, and performance reviews.

Customer Relationship Management

Build and maintain strong relationships with contractors, builders, architects, developers, distributors, and retail partners.

Resolve customer issues promptly, ensuring high satisfaction.

Negotiate contracts, pricing, and long-term agreements.

Market Development

Identify and penetrate new markets, segments, and geographic areas.

Develop partnerships with construction companies, dealers, and suppliers.

Promote new products and coordinate product launches with marketing teams.

Operational & Administrative Duties

Monitor inventory levels, lead times, logistics, and delivery performance.

Ensure compliance with company policies, safety standards, and industry regulations.

Prepare weekly, monthly, and quarterly sales reports for leadership.

Excellent negotiation, communication, and relationship-building abilities.

Familiarity with CRM systems, sales analytics tools, and MS Office applications.

Preferred Skills & Competencies

Industry knowledge in lumber, roofing, cement, steel, plumbing, electrical, HVAC, or hardware products.

Existing network of contractors, builders, and distributors.

Ability to read construction plans and understand project specifications.

Strong problem-solving and decision-making skills.

Willingness to travel for client visits and site meetings.

Key Performance Indicators (KPIs)

Monthly/quarterly sales revenue

New account acquisition

Customer retention rate

Sales pipeline value

Territory/market growth

Team performance and productivity

Typical Reporting Structure

Reports to: Director

• It is a Full Time Sales / Business Development job for candidates with 6+ years of experience.