Area Sales Officer

Area Sales Manager – Glass Industry

Job Purpose

To manage and grow sales of glass products (architectural glass, float glass, tempered glass, automotive glass, etc.) in the assigned territory by developing dealer networks, achieving sales targets, and maintaining strong customer relationships.

Key Responsibilities

1. Sales & Revenue Growth

   • Achieve monthly, quarterly, and annual sales targets.

   • Promote glass products to dealers, distributors, architects, builders, and fabricators.

   • Identify new business opportunities and market segments.

2. Dealer & Channel Management

   • Appoint, train, and manage dealers and distributors.

   • Ensure proper product availability and stock levels in the territory.

   • Resolve dealer complaints and support channel partners.

3. Market Development

   • Conduct market surveys to understand competition, pricing, and demand.

   • Expand market presence for products like toughened, laminated, and coated glass.

   • Implement promotional schemes and marketing activities.

4. Customer Relationship Management

   • Build long-term relationships with key customers.

   • Coordinate with architects, contractors, and project consultants.

   • Handle negotiations, pricing discussions, and order closures.

5. Team Management

   • Lead and guide Sales Executives / Territory Sales Officers.

   • Set targets and review team performance regularly.

   • Provide product and sales training to the team.

6. Reporting & Coordination

   • Prepare sales reports, forecasts, and market feedback.

   • Coordinate with production, logistics, and accounts teams for timely delivery and payments.

   • Monitor receivables and ensure timely collections.

Skills & Competencies

• Strong knowledge of glass products and applications

• Excellent communication and negotiation skills

• Leadership and team management ability

• Market analysis and strategic planning

• Problem-solving and decision-making skills

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or related field

• MBA (Sales & Marketing) – preferred

Experience

• 5–10 years of sales experience

• Minimum 2–3 years in a managerial role

• Experience in glass, building materials, or construction industry preferred

Key Performance Indicators (KPIs)

• Sales target achievement

• Dealer network expansion

• Market share growth

• Collection efficiency

• Customer satisfaction

Work Environment

• Extensive field travel within the assigned area

• Interaction with dealers, builders, architects, and internal teams

• It is a Full Time Sales / Business Development job for candidates with 3 - 4 years of experience.