Area Sales Officer

Job Profile: ASM – Marketing (PVC Board Distribution)

Role Objective

To drive sales growth, expand market presence, and strengthen distributor/retailer relationships for PVC boards within the assigned territory, ensuring revenue targets and brand visibility are achieved.

Key Responsibilities

• Sales & Revenue Growth

• Achieve monthly, quarterly, and annual sales targets for PVC boards.

• Identify new business opportunities and expand customer base (dealers, distributors, contractors, architects).

• Market Development

• Conduct market research to understand demand trends, competitor activities, and pricing strategies.

• Develop and execute marketing campaigns to promote PVC boards in the region.

• Channel Management

• Build strong relationships with distributors, retailers, and institutional buyers.

• Ensure proper stock availability and timely supply chain coordination.

• Promotions & Branding

• Organize trade meets, product demos, and awareness programs for carpenters, contractors, and architects.

• Implement local marketing initiatives to increase brand visibility.

• Team Leadership

• Guide and motivate sales executives or field staff in the territory.

• Provide training on product knowledge, sales techniques, and customer handling.

• Reporting & Analysis

• Maintain MIS reports on sales, collections, and competitor activities.

• Provide feedback to senior management for strategy refinement.

Skills & Competencies

• Strong knowledge of building materials market (PVC boards, laminates, plywood, etc.).

• Excellent negotiation and communication skills.

• Ability to manage distribution networks and handle channel conflicts.

• Analytical mindset for sales forecasting and market analysis.

• Leadership qualities to manage and motivate a team.

Qualifications

• Graduate/MBA in Marketing or Business Administration.

• 5–8 years of experience in sales & marketing of building materials (preferably PVC boards, plywood, or related products).

• Proven track record of achieving sales targets and expanding market share.

Performance Indicators

• Sales volume & revenue growth in assigned territory.

• Increase in active distributors/retailers.

• Market share improvement against competitors.

• Customer satisfaction and repeat business.

• Effective execution of marketing campaigns.

• It is a Full Time Sales / Business Development job for candidates with 1 - 4 years of experience.

More about this Area Sales Officer job

1. What is the eligibility criteria to apply for this Area Sales Officer job?
   Ans: The candidate should be Graduate and above and above with 1 - 4 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹25000 - ₹42000 per month + Incentives that depends on your interview. It's a Full Time job in Kochi.
3. How many working days are there for this Area Sales Officer job?
   Ans: This Area Sales Officer job will have 6 working days.
4. Are there any charges applicable while applying or joining this Area Sales Officer job?
   Ans: No, there is no fee applicable for applying this Area Sales Officer job and during the employment with the company, i.e., Parka International.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Area Sales Officer role?
   Ans: There is an immediate opening of 2 Area Sales Officer at Parka International
7. Who can apply for this job?
   Ans: Only Male candidates can apply for this Sales / Business Development job.
8. What are the timings of this Area Sales Officer job?
   Ans: This Area Sales Officer job has 09:30 AM - 05:30 PM timing.