Area Sales Officer

Job Summary

We are looking for a result-oriented Area Sales Officer to manage sales and business development activities within an assigned territory. The candidate will be responsible for achieving sales targets, developing dealer/distributor networks, maintaining strong customer relationships, and identifying new business opportunities.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the assigned territory.

• Develop and execute territory-wise sales plans and strategies.

• Identify and appoint new dealers, distributors, retailers, and channel partners.

• Manage and strengthen relationships with existing dealers and customers.

• Conduct regular market visits to understand market trends, competitor activities, pricing, and customer requirements.

• Generate new business opportunities and expand market coverage.

• Ensure effective product availability and visibility across the territory.

• Monitor secondary and primary sales and maintain healthy inventory levels.

• Coordinate with distributors and internal teams for order processing and timely deliveries.

• Ensure timely collection of outstanding payments from channel partners.

• Track competitor products, schemes, pricing, promotions, and market activities.

• Implement company sales schemes and promotional activities effectively.

• Train and support dealers, distributors, sales representatives, and other channel partners.

• Prepare daily/weekly/monthly sales reports and territory performance reports.

• Analyze sales performance and take corrective actions to achieve targets.

• Handle customer queries, complaints, and escalations professionally.

• Ensure compliance with company policies, pricing guidelines, and reporting procedures.

Required Skills

• Strong sales and business development skills.

• Good knowledge of territory/channel sales.

• Excellent communication and negotiation abilities.

• Strong relationship-management skills.

• Target-oriented and self-motivated approach.

• Good analytical and problem-solving skills.

• Ability to manage dealers/distributors and field sales teams.

• Basic knowledge of MS Excel, MS Office, and sales reporting tools.

• Willingness to travel extensively within the assigned territory.

Educational Qualification

• Graduate in any discipline.

• MBA/PGDM in Sales & Marketing will be an added advantage.

Experience

• 2–6 years of experience in sales, preferably in FMCG / Consumer Durables / Building Materials / Electrical / Pharma / Automotive / Retail / Distribution, depending on the industry.

• Experience in handling distributors, dealers, retailers, and field sales is preferred.

Key Performance Indicators (KPIs)

• Achievement of sales targets.

• Territory revenue and growth.

• New dealer/distributor acquisition.

• Market coverage and outlet expansion.

• Primary and secondary sales growth.

• Collection and outstanding control.

• Product-wise sales growth.

• Customer/dealer retention.

• Market share and competitor performance.

• Effectiveness of promotional activities.

Preferred Candidate Profile

The ideal candidate should be an energetic and disciplined sales professional who can independently manage an assigned territory, build strong channel relationships, identify new business opportunities, and consistently deliver sales targets.

• It is a Full Time Sales / Business Development job for candidates with 2 - 6 years of experience.