Area Sales Officer

30,000 - 50,000 /month(includes target based)

Ideal Career Zone

Field job

Shyam Bazaar, Kolkata

5 - 6+ years Experience in Sales / Business Development

4 Openings

Full Time

Skills Required

Computer Knowledge

Lead Generation

MS Excel

Wiring

Job Highlights

Sales Type: B2B Sales

Graduate and above

All genders

11:01 PM - 07:02 PM | 6 days working

Job Benefits: Insurance, PF

PAN Card, Aadhar Card, 2-Wheeler Driving Licence, Bank Account

Job Description

Area Sales Manager (ASM) – FMCG | Spice Manufacturing Company

A reputed Spice Manufacturing Company from Gujarat is expanding its new Masala Brand across the West Bengal & Eastern Region. To strengthen its sales network, the company is looking for an experienced and result-oriented Area Sales Manager (ASM).

Job Position

Area Sales Manager (ASM)

Industry

FMCG | Spice Manufacturing | Food Products

Work Location

Kolkata, West Bengal (Handling West Bengal & Eastern Region)

And Chennai (TN)

Experience Required

Minimum 5 to 8 years of relevant experience in the FMCG/Spices/Food Products industry.

Salary

Rs. 30000 TO 60000 per month including TA/DA

Job Purpose

They are looking for a high-energy Area Sales Manager to drive growth and market penetration. The ideal candidate will be responsible for strengthening our existing distribution network, appointing new dealers, and leading a team of sales executives to ensure that our authentic spices reach every household.

Key Responsibilities

1. Channel Sales & Distribution Management

· Oversee and optimize the primary and secondary sales through the existing distribution network.

· Ensure product availability and visibility across all retail formats (General Trade, Modern Trade, and Kirana stores).

· Monitor distributor health, including stock levels, credit limits, and ROI.

2. New Dealer & Distributor Appointment

· Actively identify and onboard new high-potential distributors and dealers to expand the market footprint.

· Conduct market mapping to identify "white spaces" where the brand is underrepresented.

· Lead the negotiation and documentation process for new channel partners.

3. Sales Strategy & Execution

· Meet and exceed monthly, quarterly, and annual sales targets.

· Implement company schemes, trade promotions, and consumer offers effectively at the ground level.

· Analyse competitor activity (pricing, schemes, new launches) and provide actionable insights to the management.

· Identify standard client and convert them into key accounts, focused on long-term value, partnership, and mutual growth.

4. Field Leadership & Traveling

· Hiring of new field staff

· Travel Requirement: Extensive travel (up to 70-80% of the time) within the assigned territory to visit retailers /distributors.

· Conduct joint field visits with Sales Executives/SRs to coach them and build strong market relationships.

Candidate Profile

Graduate / Graduate (MBA in Marketing preferred).
Minimum 5 years' experience as an ASM or similar role in FMCG.
Experience in Spice, Food Products, or FMCG sales will be preferred.
Proven track record in FMCG Channel Sales, specifically in the Spices, Oil, or Staples industry.
Experience as salesperson for at least 2-3 years.
Experience in overseeing Below-the-line (BTL) activities.
Strong distributor network in West Bengal and the Eastern Region.
Excellent communication, negotiation, and team management skills.
Willingness to travel extensively.

· Local Expertise: Deep understanding of the geography and local trade dynamics.

· Sales Enthusiast: A "go-getter" attitude with a passion for field sales and achieving numbers.

· Communication: Fluent in Local language and Hindi; basic English is a plus.

· Skills: Ability to work in Sales Force Automation (SFA) Software

· Leadership: Ability to lead and motivate a team of field staff.

Why Join?

Opportunity to lead the launch of a fast-growing spice brand.
Career growth with a reputed FMCG organization.
Attractive salary and performance incentives.
Long-term career opportunity.

Other Details

It is a Full Time Sales / Business Development job for candidates with 5 - 6+ years Experience.

More about this Area Sales Officer job

What skills and experience do you need for this Area Sales Officer job?
Ans : To apply for this Area Sales Officer job, candidates should have skills like Computer Knowledge, Lead Generation, MS Excel, Wiring along with 5-7 years of experience.
How much can you earn in this position?
Ans : You can earn between ₹30,000-₹50,000 per month in this Area Sales Officer position.
What is the work schedule for this Area Sales Officer job?
Ans : This Area Sales Officer job has 6 days working days and timings from 11:01 PM - 07:02 PM.
Do you need to visit the office for this job?
Ans : Yes, candidates need to visit the office and work from the location in Shyam Bazaar, Kolkata.
How many vacancies are there for this Area Sales Officer job?
Ans : There are 4 vacancies for this Area Sales Officer role.
Is this job open for all genders?
Ans : Yes, this Area Sales Officer job is open for both male and female candidates.
What work will you do in this role?
Ans : As a Area Sales Officer, you will work on skills like Computer Knowledge, Lead Generation, MS Excel, Wiring.
What is the job location for this position?
Ans : The job location for this Area Sales Officer position is Shyam Bazaar, Kolkata.
Who is the right fit for this Area Sales Officer job?
Ans : A candidate having skills like Computer Knowledge, Lead Generation, MS Excel, Wiring with 5-7 years of experience is the right fit for this Area Sales Officer job.
What makes this Area Sales Officer job a good opportunity?
Ans : This Area Sales Officer job is a good opportunity as it offers a salary between ₹30,000-₹50,000 per month. This is a Full Time job and has 4 openings.