Area Sales Officer

Job Description – Sales Executive

Department: Sales & Business Development
Industry: Industrial Packaging / Corrugated Boxes / Wooden & Plywood Packaging

Job Purpose

To develop new business opportunities, expand existing customer accounts, generate profitable sales, and achieve assigned sales targets across the industrial packaging product portfolio.

Key Responsibilities

• Identify and develop new customers across manufacturing, automotive, engineering, electronics, solar, exports, and other industrial sectors.

• Generate leads through customer visits, networking, referrals, online research, and industry contacts.

• Build and maintain relationships with purchase managers, supply chain teams, plant heads, and decision-makers.

• Understand customer packaging requirements and recommend suitable packaging solutions.

• Promote corrugated boxes, wooden boxes, plywood packaging, honeycomb packaging, and other industrial packaging solutions.

• Generate RFQs, coordinate with the costing team, and submit quotations within agreed timelines.

• Negotiate pricing and commercial terms to secure profitable business.

• Follow up on quotations, samples, trials, customer approvals, and purchase order conversion.

• Achieve monthly, quarterly, and annual sales targets.

• Develop existing accounts by identifying additional products, plants, locations, and business opportunities.

• Maintain a healthy sales pipeline and submit accurate sales forecasts.

• Monitor competitor activities, market trends, and customer requirements.

• Coordinate with CRM, production, planning, and dispatch teams to ensure customer commitments are met.

• Follow up on payments and support the timely collection of outstanding dues.

• Maintain customer visit reports, lead trackers, opportunity pipelines, and sales MIS.

Qualification & Experience

• Graduate in any discipline; MBA in Marketing or Sales preferred.

• Minimum 3-6 years of experience in B2B sales.

• Experience in industrial packaging, corrugated boxes, wooden packaging, or manufacturing is preferred.

• Proven track record in customer acquisition and achieving sales targets.

• Willingness to travel for customer visits and business development.

Required Skills

• Strong sales, negotiation, and presentation skills.

• Ability to identify new business opportunities and close deals.

• Excellent customer relationship management.

• Commercial awareness and understanding of costing and margins.

• Good communication, reporting, and analytical skills.

• Self-motivated, target-oriented, and accountable for results.

• Proficiency in MS Excel, PowerPoint, ERP, and CRM tools.

• It is a Full Time Sales / Business Development job for candidates with 2 - 6 years of experience.