Area Sales Officer

1. Sales & Target Achievement

• Achieve monthly, quarterly, and annual sales targets for the assigned area.

• Monitor sales performance and implement action plans to improve results.

• Ensure product availability and visibility across the territory.

2. Team Management

• Lead, supervise, and motivate Sales Officers / Sales Representatives.

• Provide regular coaching, performance reviews, and field-work training.

• Set targets for the team and track daily/weekly performance.

3. Distributor & Channel Management

• Appoint, manage, and support distributors and channel partners.

• Ensure proper stock levels, timely billing, and efficient supply chain.

• Monitor secondary and tertiary sales, schemes, and claims.

4. Market Development

• Identify new market opportunities and expand distribution footprint.

• Conduct competitor analysis, market surveys, and gather customer feedback.

• Drive new product launches and promotional activities.

5. Relationship Management

• Build strong relationships with retailers, wholesalers, and key partners.

• Handle customer queries, complaints, and ensure timely resolution.

6. Reporting & Documentation

• Prepare daily/weekly/monthly sales reports.

• Track market trends, competitor activities, and share insights with management.

• Ensure adherence to company policies and compliance standards.

Required Skills & Qualifications

• Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).

• 3–7 years of experience in sales, preferably in FMCG/FMCD/Pharma or similar sectors.

• Strong leadership and team management skills.

• Excellent communication, negotiation, and relationship-building abilities.

• Good analytical skills with knowledge of MS Excel, reporting tools, and CRM systems.

• Ability to travel extensively and work under pressure.

Key Competencies

• Target-driven and result-oriented

• Decision-making and problem-solving

• Territory and channel management

• Team leadership and motivation

• Customer-centric approach

• It is a Full Time Sales / Business Development job for candidates with 4 - 6 years of experience.