Area Sales Officer

Companies Name - Biocipher

Job Title Area Business Manager (ABM) / Area Sales Manager

Reports To Regional Business Manager (RBM)

Department Marketing / Sales

Key Responsibilities and Duties

A. Sales, Revenue Generation, and Market Development

1. Target Achievement: Execute the sales strategy to meet and exceed monthly,

quarterly, and annual sales targets and revenue goals for the assigned territory.

2. Client Acquisition: Identify, prospect, and acquire new key accounts and clients

within the designated area through targeted outreach, cold calling, networking, and

promotional activities.

3. Relationship Management: Maintain and strengthen relationships with existing

clients to ensure high retention rates, satisfaction, and identify opportunities for

upselling and cross-selling.

4. Market Intelligence: Gather and report on competitive activities, pricing trends, and

market requirements within the territory, providing valuable input for zonal strategy

adjustments.

5. Sales Pipeline Management: Maintain a healthy, well-organized sales pipeline

(CRM) from lead generation through closure, and forecast monthly sales volumes

accurately.

B. Service Coordination and Execution

1. Service Alignment: Understand client needs and coordinate with the local

Lab/Branch Manager (Technical) to ensure the technical services offered meet quality

and timeline expectations.

2. Logistics Coordination: Work closely with the Logistics team and Part-time

Executives to ensure efficient handling of samples, materials, and delivery of final

reports or products to the client.

3. Client Education: Conduct product presentations, technical briefings, and

educational sessions for clients, effectively translating the company's technical value

proposition into business benefits.

C. Reporting and Administration

1. Field Reporting: Provide timely and accurate daily/weekly sales activity reports,

expense reports, and market feedback to the RBM/ZBM.

2. Contract Management: Oversee the negotiation, preparation, and execution of client

service agreements and contracts, ensuring profitability margins are maintained.

3. Budget Adherence: Manage the assigned local marketing and travel budget

efficiently.

• It is a Full Time Sales / Business Development job for candidates with 2 - 4 years of experience.