Area sales manager

Job Description:-

As a Area Sales Manager, you will be responsible for driving sales growth, managing distribution networks, and leading the regional sales team. You will ensure that regional targets are achieved through effective dealer management, team leadership, market expansion, and timely collections.

Key Responsibilities:

Develop and execute sales strategies aligned with overall business objectives.

Achieve monthly, quarterly, and annual sales targets.

Appoint, develop, and manage dealers, distributors, and key accounts.

Drive market penetration in untapped districts and cities.

Conduct regular market visits and ensure visibility and branding.

Ensure timely collections and adherence to credit policies.

Track competitor activity and provide market intelligence.

Coordinate with marketing, logistics, and product teams for seamless operations.

Submit accurate and timely sales reports, forecasts, and MIS.

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Key Result Areas (KRA):

KRA

KPI / Metric

Sales Performance

% Target Achievement (Monthly/Quarterly)

Dealer/Distributor Management

New Appointments, % Growth in Channel Sales

Market Coverage

No. of New Towns/Districts Entered

Team Leadership

Team Target Achievement, Attrition Rate

Collections & Credit Control

Collection Efficiency %, Days Sales Outstanding (DSO)

Customer Relationship Management

Customer Satisfaction Score, No. of Complaints Resolved

Reporting & Compliance

On-time Reporting, Quality of Market Feedback

Product Mix Improvement

% Increase in High-Margin Product Sales

Preferred Qualifications:

Graduate

5–6 years of sales experience in electrical industry.

Proven track record of distribution management

Strong communication, negotiation, and leadership skills

Willingness to travel extensively

• It is a Full Time Sales / Business Development job for candidates with 5 - 6+ years Experience.