Store Manager

About KIWI Kisan Window

KIWI Kisan Window is a farm-to-consumer FMCG brand bringing authentic Indian food products directly from farmers to customers. Featured on Shark Tank India, KIWI is built on the philosophy of “Bharat ki Khoj Khane Se” — discovering India through food. Our stores are not just retail outlets; they are experience centres where customers connect with the story, origin, and purity of Indian food. The Sector 34 Chandigarh outlet is a flagship Café + Grocery format, combining curated grocery retail with a salad & juice café.

Role Overview

The Senior Store Manager is the business owner of the store, responsible for driving ₹15 lakh+ monthly revenue through world-class retail and café operations. This role leads the entire store & café team, owns the customer experience, sales performance, inventory accuracy, store infrastructure, and local business development, and acts as the face of KIWI in the Chandigarh market. The core value of this role is to deliver a consistent 5-star customer walk-in experience while maintaining tight operational and financial control, with a strong bias for action and bias for sales.

Key Responsibilities

1. Revenue Ownership & Business Growth

• Own and achieve minimum ₹15 lakh/month store revenue

• Drive upselling, cross-selling, and repeat customer visits

• Plan and execute seasonal campaigns, in-store offers, and festival promotions

• Forecast seasonal demand and ensure optimal stock availability

• Develop nearby B2B customers (offices, corporates, gyms, cafés, gifting & bulk orders)

• Track daily, weekly, and monthly sales metrics and take corrective actions

2. 5-Star Customer Experience

• Ensure every customer receives a warm, premium, and memorable experience

• Personally handle escalations, feedback, and high-value customers

• Build a culture where staff confidently narrate product stories — origin, farmers, health benefits, and

usage

• Maintain excellent store hygiene, visual merchandising, ambience, and café presentation

• Convert walk-ins into loyal, repeat customers

3. Team Leadership & Culture

• Lead, train, and motivate store staff + café staff (salads & juices)

• Set daily targets and review sales, conversion, and average bill value

• Ensure staff grooming, behaviour, communication, and service standards

• Create a high-energy, sales-driven, customer-first culture

• Conduct daily briefings and performance reviews

4. Inventory, Audit & Controls

• End-to-end ownership of inventory management

• Conduct cycle counts, weekly checks, and monthly audits

• Ensure FIFO/FEFO compliance, expiry control, and batch discipline

• Investigate, control, and answer for any inventory discrepancy

• Coordinate with central supply team for replenishment and slow-moving stock actions

5. Store Infrastructure & Administration

• Overall responsibility for store infrastructure, utilities, and upkeep

• Coordinate with vendors for repairs, maintenance, AMC, internet, POS, café equipment, etc.

• Ensure zero downtime mindset — store must always be customer-ready

• Handle basic local admin, documentation, and compliance needs

6. Local Marketing & Brand Building

• Lead on-ground marketing: sampling, stalls, RWAs, societies, events

• Increase walk-ins through hyperlocal outreach and partnerships

• Execute central marketing campaigns at store level

• Act as a brand ambassador for KIWI in Chandigarh

Desired Candidate Profile Skills & Personality

• Charismatic, confident, and outspoken communicator

• Excellent storytelling and convincing sales ability

• Well-groomed, presentable, and customer-facing personality

• Strong bias for action and bias for sales

• Hands-on leader who leads from the front, not the back office

Experience

• 3–6 years experience in retail, café, QSR, or FMCG store operations

• Proven track record of store-level revenue growth

• Experience handling inventory audits and team leadership

• Exposure to café or fresh food operations is a strong advantage

Key Performance Indicators (KPIs)

• Monthly Revenue Achievement (₹15 lakh+)

• Customer Experience & Repeat Footfall

• Inventory Accuracy & Audit Scores

• Team Productivity & Discipline

• Local B2B Sales Contribution

Why Join KIWI?

• Opportunity to own and run a flagship store

• High visibility role with leadership exposure

• Fast-growing FMCG brand with strong consumer love

• Clear growth path into cluster, city, or regional roles

• It is a Full Time Retail / Counter Sales job for candidates with 3 - 5 years of experience.