Retail Sales Store Manager

1. Job Purpose

To manage the overall store operations, achieve sales and profitability targets, maintain visual merchandising standards, ensure excellent customer service, and lead the store team to deliver consistent business performance.

2. Key Responsibilities

A. Sales & Business Performance

• Achieve monthly, weekly, and daily store sales targets.

• Set individual sales targets for all team members and monitor performance.

• Track hourly sales, conversion, average bill value (ABV), units per transaction (UPT), and customer footfall.

• Analyse sales reports and take immediate corrective action when performance is below target.

• Drive upselling, cross-selling, repeat purchases, and customer loyalty.

• Ensure daily sales reports and management updates are submitted on time.

B. Team Management & Staff Productivity

• Manage staff attendance, punctuality, grooming, shift allocation, and weekly offs.

• Conduct daily briefings and communicate individual sales targets.

• Monitor staff-wise sales, bill count, productivity, and target achievement.

• Coach underperforming employees and provide regular feedback.

• Ensure adequate staff coverage during peak business hours.

• Maintain team discipline, motivation, accountability, and professional behaviour.

C. Store Operations

• Ensure timely store opening and closing as per company SOP.

• Monitor cash handling, billing, POS operations, and daily sales reconciliation.

• Ensure stock receiving, tagging, replenishment, transfers, and inventory accuracy.

• Conduct stock counts and investigate stock discrepancies.

• Maintain store cleanliness, housekeeping, fixtures, lighting, and product presentation.

• Ensure all operational reports are accurate and submitted within deadlines.

D. Visual Merchandising (VM)

• Implement brand guidelines and visual merchandising standards.

• Ensure products are arranged according to category, size, colour, and current VM guidelines.

• Complete scheduled VM changes and promotional displays on time.

• Ensure offer communication, signage, mannequins, and promotional materials are correctly displayed.

• Submit store opening and VM photographs to the designated management group within the prescribed time.

E. Customer Service

• Ensure customers receive professional and friendly service.

• Handle customer complaints, returns, exchanges, and escalations according to company policy.

• Maintain high standards of product knowledge and customer engagement.

• Build long-term customer relationships and encourage repeat visits.

F. Inventory & Loss Prevention

• Monitor stock availability, fast-moving products, slow-moving stock, and size-wise gaps.

• Ensure timely replenishment of best-selling categories.

• Prevent theft, damage, billing errors, and stock losses.

• Maintain proper documentation for stock transfers, damages, and returns.

• Coordinate with the merchandising and supply teams for stock requirements.

G. Reporting & Communication

• Submit hourly sales updates at the prescribed reporting times.

• Share daily sales achievement, target balance, staff-wise performance, and action plans.

• Report operational issues, customer complaints, and stock shortages promptly.

• Attend review meetings and implement management instructions without delay.

• Maintain clear and professional communication with the regional team.

3. Key Performance Indicators (KPIs)

The Store Manager will be evaluated based on:

1. Monthly store sales target achievement.

2. Individual staff target achievement.

3. Average Bill Value (ABV) and Units Per Transaction (UPT).

4. Number of bills and customer conversion.

5. Staff productivity and attendance discipline.

6. Stock accuracy and inventory loss control.

7. Visual merchandising compliance.

8. Customer satisfaction and complaint resolution.

9. Timely submission and accuracy of reports.

10. Store cleanliness, operational compliance, and audit performance.

4. Daily Responsibilities

Store Opening

• Ensure the store opens on time with the required staff.

• Verify grooming, housekeeping, product readiness, and billing systems.

• Conduct a morning briefing and communicate sales targets.

During Business Hours

• Monitor sales performance at regular intervals.

• Guide staff on customer handling and sales conversion.

• Check stock availability, replenishment, VM, and store standards.

• Review hourly reports and take corrective action.

Store Closing

• Review total sales, bills, ABV, UPT, and staff-wise achievement.

• Verify cash and billing reconciliation as per SOP.

• Ensure the store is clean, secure, and ready for the next day.

• Submit the daily closing report and next-day action plan.

5. Required Skills & Qualifications

• Graduate preferred; relevant retail experience may be considered.

• 3–5 years of apparel retail experience, preferably with 1–2 years in a supervisory or managerial role.

• Strong sales management and team leadership skills.

• Knowledge of fashion retail, inventory management, and visual merchandising.

• Proficiency in Excel, Google Sheets, POS systems, and sales reporting.

• Good communication, problem-solving, and customer-handling skills.

• Ability to work flexible retail shifts, weekends, and festival periods.

6. Accountability

The Store Manager is accountable for overall store performance, team productivity, customer experience, stock control, visual merchandising, operational compliance, and timely reporting.

Expected Standard: The Store Manager must take ownership of store results, identify problems early, implement corrective actions, and communicate progress transparently to management.

• It is a Full Time Retail / Counter Sales job for candidates with 2 - 6+ years Experience.