Store Manager

ob description:

Role Purpose:

To lead the store team in delivering a seamless customer experience while achieving sales targets, operational excellence, and Brand representation. The Store Manager is responsible for end-to-end store performance including team productivity, customer satisfaction, visual merchandising, inventory accuracy, and compliance with company standards.

Key Responsibilities

1. Store Operations & Brand Standards

• Oversee store operations: opening/closing, cleanliness, hygiene, and SOP adherence.

• Ensure grooming, display, and service standards match Brand expectations.

• Escalate issues to HO/Ops as needed and ensure timely resolution.

2. Sales Performance

• Drive achievement of store sales targets through team performance, upselling, and conversion.

• Monitor KPIs like Conversion, Number of transactions, ATV (Average Transaction Value), and UPT (Units Per Transaction).

• Analyze daily/weekly reports and adjust actions accordingly.

3. Customer Experience

• Ensure a consistent, positive customer experience at all touchpoints as per brand guidelines. Address and resolve customer complaints or escalations professionally.

• Promote a service culture; prepare for NPS surveys or mystery shopping assessments.

4. Team Leadership & People Development

• Manage scheduling, shift planning, and fair coverage during peak hours.

• Conduct regular huddles, feedback, and performance coaching.

• Support staff development and readiness for internal movement/succession.

5. Inventory Management & Shrinkage Control

• Track stock levels and avoid stock-outs or overstocking.

• Conduct Weekly Stock Audit (Global Count) and resolve variances proactively.

• Implement shrinkage control practices and security awareness among staff.

6. Visual Merchandising

• Ensure timely implementation of all VM guidelines and seasonal changes.

• Maintain high standards in window displays, fixtures, POS communication, and signage.

• Coordinate with Cluster Manager and VM support for store-level customizations.

7. Financials & Store-Level Reporting

• Track store expenses (controllable costs) and manage them within budget.

• Monitor and report daily sales, conversion, and customer metrics as assigned.

• Deposit the cash daily and ensure there is no discrepancies.

• Maintain accuracy in cash handling, deposits, and banking processes.

8. Loss Prevention

• Execute preventive practices to reduce theft, fraud, and stock loss.

• Train staff on LP awareness and suspicious customer behavior.

• Maintain vigilance through CCTV checks, bag checks, and adherence to LP protocol.

9. Compliance (Legal & Regulatory)

• Ensure display of all legally mandated licenses and certificates.

• Maintain compliance with labour regulations and retail operation laws.

• Stay updated with changes in statutory requirements for stores.

10. Coordination with HO / Cluster / Support Teams

• Maintain strong working relationships with Cluster Managers, VM team, and backend support.

• Escalate operational issues and participate in cluster calls as needed.

• Share feedback from store teams to HO for continuous improvement.

Skills & Experience Required:

• 2–4 years of experience as a Store Manager / Asst. Store Manager in retail (fashion/lifestyle preferred)

• Strong team management, communication, and training capability

• Ability to handle customer complaints and lead by example

• Proficiency in Retail KPIs, Excel, and POS systems

• Strong ownership of store performance, grooming standards, and brand values

• It is a Full Time Retail / Counter Sales job for candidates with 2 - 4 years of experience.