The Sales Executive is responsible for driving revenue growth by identifying new business opportunities, generating qualified leads, presenting product solutions, and closing deals. This role requires an energetic, target-driven professional who excels at direct customer engagement, effective product demonstrations, and building long-term customer relationships across retail and commercial sectors.
Key Responsibilities
Direct Sales & Business Development
Proactively search for and contact potential buyers, institutional clients, and retail customers within the assigned territory.
Deliver persuasive product presentations and live demonstrations, explaining key technical specifications, operational benefits, and cost value.
Qualify inbound sales inquiries from website, phone, and walk-in channels, following up consistently to convert prospects into buyers.
Prepare accurate price quotations, negotiate terms within approved company parameters, and finalize sales contracts.
Account & Territory Management
Maintain an active sales pipeline through systematic field calls, scheduled visits, and follow-up communications.
Serve as the primary point of contact for customer inquiries, order tracking, payment collection, and post-sale support.
Build strong ongoing relationships with contractors, dealers, repeat buyers, and key decision-makers to secure referrals and recurring business.
Reporting & Market Tracking
Log daily sales activities, customer visits, outstanding quotes, and deal statuses in the sales reporting sheet.
Monitor market trends, customer feedback, competitor pricing, and emerging demand in the region.
Consistently meet or exceed monthly and quarterly sales targets set by management.
CategorySpecification
EducationHigher Secondary (10+2) required; Diploma or Bachelor's degree in Business, Marketing, or a related field preferred.
Experience1–3 years of hands-on experience in field sales, direct customer sales, or channel sales. Freshers with strong communication skills may be considered.
Core CompetenciesPersuasive communication, negotiation, objection handling, active listening, and relationship management.
Product AptitudeAbility to quickly learn and articulate detailed technical product features, operational benefits, and maintenance requirements.
MobilityValid driver's license and personal two-wheeler for field travel within the assigned territory.
Language SkillsFluency in local regional language(s) with working proficiency in English or Hindi.
Key Performance Indicators (KPIs)
Sales Revenue Target: Achievement of monthly and quarterly sales revenue goals.
Conversion Rate: Ratio of sales prospects and product demos converted into completed sales.
Outreach & Field Activity: Daily target of customer meetings, site visits, and qualified follow-up calls.
Collection & Receivables: Timely payment collection for completed sales orders.
Compensation & Working Conditions
Job Type: Full-time
Location: Field-based / On-site (Specify Territory/Location)
Compensation Package: Fixed Base Salary + Variable Commission / Performance Incentives + Travel Allowance
Growth Opportunities: Periodic performance reviews, sales training programs, and potential progression to Senior Sales Lead or Territory Manager.