Retail Sales Executive

Retail Sales Executive – Job Description

WOW Nandi | Gawrath Business Model

Retail Sales Executive – Gawrath Business Model

Company: WOW Nandi / Nandi Panchgavya Pvt. Ltd.
Department: Sales & Retail Operations
Designation: Retail Sales Executive
Business Model: Gawrath
Location: Assigned Gawrath / Retail Outlet / Sales Point
Reporting To: Store Manager / Sales Manager

1. Job Purpose

The Retail Sales Executive will be responsible for driving sales and revenue at the assigned Gawrath business location, engaging with customers, explaining WOW Nandi products, generating new customers, achieving assigned sales targets and ensuring an excellent customer experience.

The role requires a highly energetic, customer-focused and target-oriented individual who can convert customer interactions into sales while representing the WOW Nandi brand professionally.

Retail sales roles typically combine customer engagement, product demonstration, sales conversion, merchandising and achievement of store targets. (PSS Central Institute of Vocational Education)

2. Key Responsibilities

A. Sales & Target Achievement

• Achieve daily, weekly and monthly sales targets assigned by management.

• Drive maximum sales from the assigned Gawrath location.

• Convert walk-in customers and enquiries into successful sales.

• Promote WOW Nandi products through effective product pitching and demonstrations.

• Upsell and cross-sell complementary products.

• Focus on increasing average bill value and repeat purchases.

• Maintain a strong conversion ratio and continuously work towards exceeding targets.

B. Customer Handling

• Welcome every customer politely and professionally.

• Understand customer requirements and recommend suitable products.

• Explain product benefits, usage, pricing and offers clearly.

• Demonstrate products wherever required.

• Handle customer questions and objections confidently.

• Build long-term relationships with customers.

• Encourage customers to revisit and make repeat purchases.

C. Gawrath Business Development

• Generate new customer leads around the assigned Gawrath location.

• Promote the Gawrath concept and WOW Nandi product range in the local market.

• Develop relationships with nearby societies, offices, businesses, temples, institutions and potential customers.

• Participate in local promotional activities, exhibitions, campaigns and customer acquisition activities.

• Identify opportunities for increasing footfall and sales.

• Collect customer feedback and share market insights with management.

D. Product Knowledge

• Maintain complete knowledge of WOW Nandi products, ingredients, benefits, usage and pricing.

• Complete all mandatory product and sales training.

• Stay updated about new product launches, offers and promotional campaigns.

• Communicate the brand's values of Panchgavya, sustainability, Gaushala support and rural development appropriately.

E. Store & Product Management

• Maintain proper product display and merchandising.

• Ensure products are clean, properly arranged and adequately visible.

• Monitor stock availability and immediately report low-stock situations.

• Ensure price tags and promotional materials are correctly displayed.

• Maintain cleanliness and professional appearance of the Gawrath location.

• Follow company guidelines for inventory handling and product storage.

F. Billing & Cash Handling

• Process customer bills accurately.

• Handle cash, UPI, card and other approved payment methods responsibly.

• Maintain proper records of daily transactions.

• Ensure there are no billing discrepancies.

• Follow company procedures for discounts, offers, returns and exchanges.

G. Reporting & Attendance

• Submit daily sales reports within the prescribed timeline.

• Report daily sales achievement against assigned targets.

• Maintain accurate customer and sales data.

• Follow company attendance and HRMS procedures.

• Complete punch-in and punch-out as per company policy.

• Share required sales/store photographs or updates as instructed by management.

• Immediately report operational, customer or stock-related issues.

3. Daily Performance Expectations

The Retail Sales Executive is expected to:

• Report at the assigned Gawrath location on time.

• Keep the sales area ready before business hours.

• Actively approach and engage customers.

• Conduct product demonstrations where required.

• Generate sales throughout the working shift.

• Follow up with prospective customers.

• Maintain product displays and cleanliness.

• Achieve assigned daily sales targets.

• Submit the daily sales and activity report before the prescribed deadline.

4. Key Performance Indicators (KPIs)

Performance will primarily be evaluated on:

1. Daily Sales Achievement

2. Monthly Target Achievement

3. Number of Customers Converted

4. Average Bill Value

5. Upselling & Cross-selling

6. New Customer Acquisition

7. Repeat Customer Generation

8. Product Knowledge

9. Customer Service Quality

10. Attendance & Punctuality

11. Daily Reporting Discipline

12. Store/Product Display & Maintenance

Sales targets and customer conversion are standard core measures for retail sales roles. (Indeed)

5. Candidate Profile

Education

• Minimum 12th Pass.

• Graduate candidates will be preferred.

Experience

• 1–3 years of retail/FMCG/sales experience preferred.

• Freshers with strong communication and sales ability may also be considered.

• Experience in FMCG, retail stores, supermarkets, consumer products, wellness, traditional products or similar categories will be an advantage.

Required Skills

• Excellent communication and interpersonal skills.

• Strong customer-handling ability.

• Sales and negotiation skills.

• Product presentation and demonstration skills.

• Ability to handle sales objections.

• Target-oriented approach.

• Basic billing and calculation skills.

• Basic knowledge of smartphones and sales applications.

• Ability to work independently as well as with a team.

6. Preferred Personal Qualities

The ideal candidate should be:

• Energetic and enthusiastic

• Positive and confident

• Customer-focused

• Sales-driven

• Honest and responsible

• Punctual and disciplined

• Well-groomed and presentable

• Comfortable working in a target-based environment

• Willing to learn

• Good at building customer relationships

7. Working Conditions

• Work will primarily be at the assigned Gawrath / retail sales location.

• Candidate may be required to participate in local marketing and customer acquisition activities.

• Working hours and weekly off will be as per company/store requirements.

• The position may involve standing and actively interacting with customers for extended periods.

8. Career Growth

High-performing employees may be considered for growth opportunities such as:

Retail Sales Executive → Senior Sales Executive → Gawrath Store Supervisor → Store Manager → Area Sales Manager

Performance-based career progression is common in retail sales environments. (Indeed)

9. Overall Objective

“To make every Gawrath location a high-performing customer destination by delivering excellent customer service, creating awareness about WOW Nandi products and consistently achieving and exceeding sales targets.”

• It is a Full Time Retail / Counter Sales job for candidates with 1 - 3 years of experience.