A Naukri Group company
LoginHire Local Staff
A Naukri Group companyLoginHire Local Staff
25,000 - 30,000 /month
Benetton
Hoskote, Bangalore
1 - 6+ years Experience in Retail / Counter Sales
Full Time
JOB DESCRIPTION: ASSISTANT STORE MANAGER
Department: Retail Operations
Reports To: Store Manager / Regional Manager
Industry: Apparel & Fashion Retail
Location: Store-Based
Employment Type: Full-Time
1. Job Purpose
To support the Store Manager in achieving sales targets, managing staff, maintaining visual merchandising standards, controlling inventory, and ensuring excellent customer service. The Assistant Store Manager must take ownership of daily store operations and ensure smooth functioning in the absence of the Store Manager.
2. Key Responsibilities
A. Sales & Business Performance
Achieve daily, weekly, and monthly store sales targets.
Monitor hourly sales, staff-wise sales, bill count, average bill value (ABV), and units per transaction (UPT).
Motivate the sales team to improve productivity and conversion.
Identify sales gaps and implement immediate corrective actions.
Drive additional sales through cross-selling, up-selling, and customer engagement.
Submit daily sales reports and performance updates to management.
B. Team Management & Staff Productivity
Allocate daily targets to individual sales staff.
Monitor staff attendance, punctuality, grooming, discipline, and productivity.
Conduct daily morning briefings and sales review meetings.
Coach staff on product knowledge, selling techniques, and customer handling.
Prepare staff rosters and ensure adequate floor coverage.
Address staff issues professionally and escalate serious matters to the Store Manager.
Ensure every team member understands their targets and responsibilities.
C. Visual Merchandising (VM)
Ensure the store follows brand VM guidelines.
Complete daily display checks, product folding, size-wise arrangements, and replenishment.
Ensure mannequins, promotional displays, fixtures, and signage are properly maintained.
Complete and submit VM photographs within the prescribed timeline.
Coordinate with the Store Manager and brand team for VM changes.
D. Inventory & Stock Management
Monitor stock availability, replenishment, and size-wise assortment.
Ensure merchandise is arranged category-wise and size-wise.
Conduct stock counts and investigate discrepancies.
Monitor fast-moving and slow-moving products.
Maintain proper stockroom organization and prevent stock damage or loss.
Follow company procedures for inward stock, transfers, returns, and inventory reporting.
E. Customer Service
Ensure customers receive professional and courteous service.
Handle customer complaints and resolve issues promptly.
Maintain high standards of fitting-room service, billing support, and product assistance.
Build customer relationships and encourage repeat purchases.
Ensure the team communicates current offers and promotions accurately.
F. Store Operations & Compliance
Ensure timely store opening and closing as per company SOP.
Verify store readiness, cleanliness, lighting, music, and staff grooming.
Ensure billing accuracy, cash-handling discipline, and POS compliance.
Complete opening and closing checklists.
Monitor housekeeping, safety, security, and loss-prevention procedures.
Ensure all reports are submitted accurately and on time.
3. Daily Reporting Responsibilities
The Assistant Store Manager must monitor and report:
Hourly sales performance at 12 PM, 2 PM, 4 PM, 6 PM, 8 PM, and 10 PM, as applicable to store timings.
Staff-wise sales, bill count, ABV, and target achievement.
Store target versus actual sales.
Stock shortages and replenishment requirements.
VM photographs and store-maintenance issues.
Customer complaints and operational concerns.
End-of-day sales summary and next-day action plan.
4. Key Performance Indicators (KPIs)
Performance will be evaluated based on:
Store sales target achievement.
Individual staff target achievement.
Bill count and sales conversion.
Average Bill Value (ABV) and Units Per Transaction (UPT).
Staff productivity and attendance.
Visual merchandising compliance.
Inventory accuracy and stock loss control.
Customer satisfaction and complaint resolution.
Timely reporting and SOP compliance.
Team motivation and operational discipline.
5. Qualifications & Experience
Graduate preferred; candidates with relevant retail qualifications may also apply.
2–5 years of experience in apparel or fashion retail.
Previous experience as a Senior Sales Executive, Team Leader, or Assistant Store Manager preferred.
Good understanding of retail sales metrics, inventory, POS billing, and visual merchandising.
Working knowledge of MS Excel or Google Sheets.
Strong communication, leadership, and problem-solving skills.
6. Required Skills & Competencies
Sales-driven mindset and target ownership.
Team leadership and staff coaching.
Strong communication and customer-handling skills.
Ability to analyze sales reports and take corrective action.
Good decision-making and problem-solving abilities.
High standards of discipline, integrity, and accountability.
Ability to work in shifts, weekends, and during festive sales periods.
7. Expected Work Standards
Take immediate action when sales are below target.
Never wait for the Store Manager to identify routine operational problems.
Ensure all staff remain active and customer-focused during working hours.
Complete assigned tasks within the prescribed deadlines.
Escalate major issues promptly with facts and recommended solutions.
Maintain ownership of store operations when the Store Manager is absent.
Performance Expectation: The Assistant Store Manager must act as the second-in-command of the store, support the Store Manager, lead the team on the sales floor, and ensure that sales, service, VM, inventory, and operational standards are consistently maintained.
