Social Media Marketing

Job Title: Full-Stack Social Media Manager

Location: On-site

Employment Type: Full-Time

Salary: ₹25,000 – ₹45,000 per month (Negotiable based on experience)

About the Role:

We seek a dynamic, results-driven Social Media Manager with expertise in multi-platform

strategy, paid advertising, SEO/SEM, and analytics to drive business growth. The ideal

candidate will craft innovative campaigns, optimize digital presence, and deliver measurable

ROI through data-driven decisions.

Key Responsibilities:

1. Strategy Development & Execution

- Develop comprehensive social media strategies aligned with business objectives,

incorporating organic and paid tactics.

- Identify target audiences, set KPIs (engagement, conversions, brand awareness), and adjust

strategies based on performance.

2. Content Creation & Management

- Design and execute content calendars, ensuring consistency across platforms.

- Create visually compelling content (graphics, videos, copy) using tools like Canva/Adobe

Suite.

- Maintain brand voice and adapt content to platform-specific best practices.

3. Paid Advertising & Campaign Management

- Manage end-to-end campaigns on Meta Ads, Google Ads, LinkedIn, TikTok, etc.

- Conduct A/B testing, audience segmentation, and budget allocation to maximize ROI.

- Monitor ad performance, adjust bids, and optimize creatives in real-time.

4. SEO/SEM & Website Optimization

- Perform SEO audits, keyword research, and on-page/technical SEO (meta tags, site speed).

- Run SEM campaigns, analyze performance, and refine strategies.

- Collaborate with developers to implement SEO recommendations.

5. Analytics & Reporting

- Track metrics (engagement, CTR, conversions) using Google Analytics, Sprout Social, etc.

- Generate weekly/monthly reports with actionable insights and present to stakeholders.

6. Community Management & Customer Engagement

- Foster engagement through timely responses, moderation, and crisis management.

- Handle customer inquiries and feedback, escalating issues when necessary.

• It is a Full Time Marketing job for candidates with 2 - 6+ years Experience.