Core responsibilities:-
Develop and implement social media strategies to increase brand awareness and engagement.
Create, edit, and publish engaging content (posts, reels, videos, stories, etc.) across all social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).
Manage daily social media activity and respond to audience interactions.
Coordinate with the marketing and design teams to create appealing graphics and promotional materials.
Monitor social media trends, competitors, and new tools or strategies.
Run paid advertising campaigns on Facebook, Instagram, and Google Ads.
Track, analyze, and report social media performance metrics (reach, engagement, leads, conversions).