Key Responsibilities
Execute direct marketing campaigns via WhatsApp, Email, LinkedIn, etc.
Build and manage outreach lists using Apollo.io
Personalize messaging and manage follow-up sequences
Identify and initiate brand collaboration opportunities
Track responses, conversions, and campaign performance
Optimize messaging and channels based on results·
Build and manage personal branding content strategies
Create engaging content (posts, reels, shorts, carousels, videos, blogs)
Develop strong hooks, captions, and CTAs
Optimize content using platform algorithms (Instagram, LinkedIn, YouTube, etc.)
Drive audience growth, engagement, and retention
Analyze performance and optimize content continuously