Conduct keyword research and use SEO guidelines to optimize content.
Perform on-page and off-page SEO activities to boost website rankings.
Monitor and analyze website performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
Identify and fix technical SEO issues such as crawl errors, broken links, and site speed improvements.
Work with content and development teams to ensure SEO best practices are implemented.
Build high-quality backlinks through outreach, partnerships, and content marketing.
Stay up to date with the latest SEO trends, algorithm changes, and best practices.
Prepare and present weekly/monthly performance reports.
Bachelor’s degree in Marketing, IT, or a related field.
1–3 years of experience in SEO (Freshers with strong knowledge may also apply).
Strong understanding of search engine algorithms and ranking methods.
Experience with SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
Knowledge of HTML/CSS and website administration is a plus.
Excellent analytical, communication, and organizational skills.
Ability to work independently and collaboratively in a team.
Google Analytics or SEO certification.
Experience with WordPress or similar CMS.
Basic understanding of content marketing and social media strategies.