Key Responsibilities:
Assist in on-page SEO optimization, including meta tags, headers, and URL structure.
Perform keyword research and analysis to identify high-ranking keywords.
Help optimize existing website content for SEO and create SEO-friendly content.
Assist in link-building efforts to enhance domain authority and backlinks.
Monitor and report on website performance metrics using tools like Google Analytics and Google Search Console.
Conduct competitor research and help develop strategies to outperform them.
Participate in improving the technical SEO of the website, including sitemaps and schema markup.
Collaborate with the content team to ensure SEO guidelines are followed.
Stay up to date with the latest SEO trends, algorithm changes, and digital marketing tools.
Requirements:
A basic understanding of SEO principles and digital marketing concepts.
Familiarity with SEO tools like Google Analytics, SEMrush, Moz, or Ahrefs (preferred but not required).
Strong analytical skills with an ability to analyze website data and metrics.
Good command of the English language for content writing and optimization.
Proficiency in Microsoft Office or Google Workspace (Excel, Sheets, Docs).
Willingness to learn and stay updated with SEO best practices.
Ability to work independently and collaboratively in a team environment.