Key Responsibilities:
Plan and implement on-page and off-page SEO strategies to boost organic traffic and search visibility.
Conduct keyword research, competitive analysis, and site audits to identify optimization opportunities.
Optimize website content, press releases, and media articles for SEO performance.
Collaborate with PR and content teams to align SEO goals with communication and media strategies.
Build and manage high-quality backlinks through media tie-ups, blogger outreach, and collaborations.
Track and analyze SEO performance metrics (rankings, traffic, conversions) and prepare detailed reports.
Stay updated with the latest SEO trends, Google algorithm updates, and best practices.
Support integrated campaigns by providing SEO insights for digital PR and influencer marketing activities.
Requirements:
Bachelor’s degree in Marketing, Mass Communication, or a related field.
1–3 years of hands-on experience in SEO (agency experience preferred).
Strong knowledge of SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
Understanding of how SEO integrates with content, PR, and social media strategies.
Basic technical SEO knowledge (site structure, page speed, schema, etc.).
Excellent communication, reporting, and analytical skills.