An SEO Executive is responsible for improving a website’s visibility on search engines through technical optimization, content strategy, and analytics-driven SEO campaigns.
Key Responsibilities
Keyword Research & Strategy: Conduct thorough research to identify high-impact keywords, analyze search intent, and optimize content for target audiences using tools like Google Keyword Planner, SEMrush, or Ahrefs.
On-Page Optimization: Optimize website elements including title tags, meta descriptions, headings, image alt texts, internal linking, and page structure to enhance search engine friendliness and user experience.
Technical SEO: Perform website audits, resolve crawl errors, manage redirects, ensure mobile responsiveness, optimize site speed, and maintain XML sitemaps and robots.txt files.
Content Collaboration: Work with content creators, designers, and developers to produce SEO-friendly content aligned with user intent and business goals.