Key Responsibilities
SEO Strategy & Implementation
· Develop and execute effective SEO strategies to improve organic search rankings and website visibility.
· Conduct comprehensive keyword research to identify high-value opportunities for organic traffic growth.
· Plan and implement on-page SEO activities, including meta tags, content optimization, internal linking, and URL structure improvements.
Off-Page SEO & Link Building
· Execute off-page SEO strategies, including high-quality link building, outreach campaigns, and backlink analysis.
· Monitor competitors’ SEO activities and identify opportunities for improvement.
Technical SEO
· Conduct technical SEO audits to identify issues affecting website performance and search rankings.
· Work with the development team to fix issues related to site speed, indexing, c crawlability, and structured data.
Performance Monitoring & Reporting
· Track and analyze website performance using tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
· Monitor keyword rankings, organic traffic trends, and conversion metrics.
· Prepare and present regular SEO performance reports with actionable insights.
Collaboration
· Work closely with content writers, designers, and developers to ensure SEO best practices are implemented across all digital assets.
· Provide SEO guidelines for new content and landing pages.
Organic Social Media Marketing
· Manage and execute organic social media strategies across platforms such as LinkedIn, Facebook, Instagram, and YouTube.
· Create and publish SEO-friendly social media content aligned with the company’s content marketing strategy.
· Monitor and analyze social media performance metrics, engagement rates, and audience growth.