SEO Executive

Job Title: Senior Digital Marketing Executive

Company: iiiEM – International Institute of Import & Export Management

Location: Ahmedabad / Gujarat

Department: Online Marketing

Experience: 3–5 Years

Job Summary

We are looking for a Senior Digital Marketing Executive who will be responsible for planning, executing, and optimizing digital marketing campaigns to generate high-quality leads for export-import training programs and webinars.

The candidate should have strong experience in Meta Ads, Google Ads, lead generation funnels, and marketing automation.

Key Responsibilities:

Digital Marketing Strategy

• Plan and execute digital marketing campaigns for training programs, webinars, and workshops.

• Develop strategies to generate qualified leads for export-import courses.

• Monitor campaign performance and optimize for maximum ROI.

Paid Advertising

• Manage Facebook / Instagram Ads (Meta Ads) for lead generation.

• Run and optimize Google Ads campaigns (Search, Display, YouTube).

• Create and test ad creatives, audiences, and funnels.

Lead Generation & Funnels

• Build lead generation funnels for webinars and training programs.

• Optimize landing pages to improve conversion rates.

• Work with CRM and automation tools for lead nurturing.

Social Media Marketing

• Manage company pages on LinkedIn, Facebook, Instagram, and YouTube.

• Plan monthly content calendars and promotional campaigns.

• Grow followers and engagement organically.

Marketing Automation

• Manage WhatsApp automation campaigns.

• Set up email marketing sequences for leads.

• Handle tools like Integrately, Zapier, or CRM systems.

Analytics & Reporting

• Track campaign performance using Google Analytics, Meta Ads Manager, and Google Ads.

• Prepare weekly and monthly marketing reports.

• Optimize campaigns based on data insights.

Required Skills

• Meta Ads (Facebook & Instagram)

• Google Ads (Search & Display)

• Lead Generation Campaigns

• Landing Page Optimization

• Social Media Marketing

• Email Marketing & WhatsApp Automation

• Marketing Funnel Strategy

• Basic SEO Knowledge

• Data Analysis & Reporting

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or Digital Marketing

• Certification in Google Ads / Meta Ads

• Experience in education or training industry marketing preferred

• It is a Full Time Marketing job for candidates with 3 - 4 years of experience.