
Key Responsibilities :
1) On-Page & Technical SEO
● Optimize website pages, landing pages, and blogs for target keywords.
● Conduct keyword research, competitor analysis, and topic clustering.
● Improve site structure, metadata, headings, and internal linking for better crawlability.
● Work with developers to optimize site speed, Core Web Vitals, and mobile performance.
● Ensure proper indexing, canonicalization, schema, and XML sitemap submissions.
● Resolve crawl errors and implement SEO best practices across the site.
● Monitor performance via GA, GSC, and other SEO tools (Ahrefs, SEMrush, ScreamingFrog).
2) Off-Page SEO
● Expert in guest posts, partnerships, PR etc.
● Build authority through high-quality backlinks and outreach campaigns. ● Monitor and remove toxic/broken links affecting rankings.