SEO Executive

About the Organization

Sunstar Group of Hotels is a growing hospitality brand operating premium 3-star and 4-star hotels with over two decades of excellence in guest service and accommodation. We are committed to delivering exceptional guest experiences while continuously strengthening our digital presence and online visibility.

We are looking for a passionate, analytical, and results-driven SEO Executive to join our marketing team and help drive organic growth, increase website visibility, and improve search engine rankings for our hospitality business.

Industry Preference

Hospitality, Hotels, Travel, Tourism, E-commerce, Digital Marketing Agencies, or Local Business SEO

Job Summary

We are seeking an experienced SEO Executive to manage and improve the organic search performance of our official website. The ideal candidate will have strong expertise in Technical SEO, On-Page SEO, Local SEO, Content Optimization, Website Performance, and Search Engine Analytics.

The candidate will be responsible for increasing organic traffic, improving keyword rankings, optimizing website health, generating qualified leads, and enhancing the overall digital presence of the organization.

Key ResponsibilitiesTechnical SEO

• Conduct comprehensive website audits and identify SEO opportunities.

• Monitor and resolve technical SEO issues affecting website performance.

• Optimize crawlability, indexability, XML sitemaps, robots.txt, and structured data.

• Improve Core Web Vitals and overall website speed performance.

• Coordinate with developers to implement SEO recommendations.

On-Page SEO

• Perform keyword research and competitor analysis.

• Optimize landing pages, service pages, blogs, and website content.

• Improve meta titles, meta descriptions, header tags, and internal linking.

• Ensure all website content follows SEO best practices.

Local SEO

• Manage and optimize Google Business Profiles.

• Improve local search rankings and map visibility.

• Monitor and enhance local citations and online business listings.

• Drive location-based organic traffic and inquiries.

Analytics & Reporting

• Track website performance using SEO tools and analytics platforms.

• Monitor keyword rankings, traffic trends, impressions, and conversions.

• Create and present monthly SEO performance reports.

• Analyze user behavior and recommend optimization strategies.

Content & Growth Strategy

• Collaborate with marketing team.

• Identify content opportunities based on keyword trends.

• Support lead generation initiatives through organic search growth.

• Stay updated with search engine algorithm changes and SEO best practices.

Key Performance Indicators (KPIs)

• Organic Traffic Growth

• Keyword Ranking Improvements

• Website Impressions & Click Growth

• Website Health Score Improvement

• Technical SEO Issues Resolved

• Core Web Vitals Optimization

• Organic Leads & Inquiry Generation

• Indexed Pages Growth

• Bounce Rate Reduction

• Local SEO Performance Improvements

• Monthly SEO Project Completion Rate

Required Skills

• Technical SEO

• On-Page SEO

• Off-Page SEO

• Local SEO

• Keyword Research

• Website Auditing

• Content Optimization

• Competitor Analysis

• Link Building Strategies

• Google Analytics

• Search Console Analysis

• Website Performance Optimization

• SEO Reporting & Data Analysis

• Conversion Optimization

• Digital Marketing Fundamentals

Tools & Technologies

• Google Search Console

• Google Analytics 4 (GA4)

• Google Tag Manager

• Google Business Profile

• Ahrefs

• SEMrush

• Screaming Frog SEO Spider

• Google PageSpeed Insights

• Google Looker Studio

• WordPress CMS

• Microsoft Excel

• Google Sheets

• Basic HTML/CSS Knowledge

Preferred Qualifications

• Bachelor's degree in Marketing, Digital Marketing, IT, Business, or related field.

• SEO Certification is a plus.

• Experience in Hospitality, Hotels, Travel, Tourism, or Local Business SEO preferred.

• Strong analytical and problem-solving abilities.

• Ability to independently manage SEO projects and deadlines.

• Excellent communication and coordination skills.

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• It is a Full Time Marketing job for candidates with 6 months - 1 years of experience.