SEO Executive

Preferred candidate profile :

1. On-Page SEO

• Conduct detailed keyword research to identify high-traffic and low-competition keywords.

• Optimize meta titles, descriptions, headers (H1-H6), and URLs for SEO best practices.

• Ensure proper internal linking and optimize anchor texts.

• Improve page speed, mobile responsiveness, and Core Web Vitals for better user experience.

• Implement schema markup and structured data for rich results.

• Regularly audit and update website content to maintain freshness and relevancy.

2. Off-Page SEO

• Develop and execute link-building strategies through guest posts, outreach, and PR.

• Identify and remove toxic or spammy backlinks using disavow tools.

• Increase domain authority through quality backlink acquisition.

• Manage local SEO activities, including Google Business Profile optimization and citations.

3. Technical SEO

• Perform site audits using tools like Screaming Frog, Ahrefs, or SEMrush.

• Fix issues related to crawl errors, indexing, canonicalization, and sitemaps.

• Optimize robots.txt, XML sitemaps, and resolve duplicate content problems.

• Ensure the website follows proper HTTPS implementation and structured hierarchy.

4. Content Optimization

• Collaborate with the content team to create SEO-friendly blogs, landing pages, and product descriptions.

• Optimize content with target keywords, LSI terms, and readability improvements.

• Track content performance through analytics and make data-driven improvements.

5. Analytics & Reporting

• Monitor daily organic traffic, impressions, and keyword rankings using Google Analytics and Search Console.

• Prepare monthly SEO performance reports with insights and recommendations.

• Analyze competitor performance and identify opportunities for growth.

6. Tools & Platforms Knowledge

• Proficient in Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Ubersuggest, Screaming Frog, and Canva.

• Experience with WordPress, Shopify, or other CMS platforms.

• Basic understanding of HTML, CSS, and JavaScript for on-page implementation.

• It is a Full Time Marketing job for candidates with 6 months - 2 years of experience.