Preferred candidate profile :
1. On-Page SEO
Conduct detailed keyword research to identify high-traffic and low-competition keywords.
Optimize meta titles, descriptions, headers (H1-H6), and URLs for SEO best practices.
Ensure proper internal linking and optimize anchor texts.
Improve page speed, mobile responsiveness, and Core Web Vitals for better user experience.
Implement schema markup and structured data for rich results.
Regularly audit and update website content to maintain freshness and relevancy.
2. Off-Page SEO
Develop and execute link-building strategies through guest posts, outreach, and PR.
Identify and remove toxic or spammy backlinks using disavow tools.
Increase domain authority through quality backlink acquisition.
Manage local SEO activities, including Google Business Profile optimization and citations.
3. Technical SEO
Perform site audits using tools like Screaming Frog, Ahrefs, or SEMrush.
Fix issues related to crawl errors, indexing, canonicalization, and sitemaps.
Optimize robots.txt, XML sitemaps, and resolve duplicate content problems.
Ensure the website follows proper HTTPS implementation and structured hierarchy.
4. Content Optimization
Collaborate with the content team to create SEO-friendly blogs, landing pages, and product descriptions.
Optimize content with target keywords, LSI terms, and readability improvements.
Track content performance through analytics and make data-driven improvements.
5. Analytics & Reporting
Monitor daily organic traffic, impressions, and keyword rankings using Google Analytics and Search Console.
Prepare monthly SEO performance reports with insights and recommendations.
Analyze competitor performance and identify opportunities for growth.
6. Tools & Platforms Knowledge
Proficient in Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Ubersuggest, Screaming Frog, and Canva.
Experience with WordPress, Shopify, or other CMS platforms.
Basic understanding of HTML, CSS, and JavaScript for on-page implementation.