Marketing SEO Executive

Job Overview

We are looking for a results-driven E-Commerce & SEO Executive to manage and optimize our online product presence across major e-commerce platforms (Amazon, Flipkart, etc.) as well as drive our search engine marketing and advertisement campaigns (Google Ads).

The ideal candidate should have a solid understanding of e-commerce listing, keyword research, product ranking, and digital ad strategy to help increase brand visibility, traffic, and sales.

Key Responsibilities

1. E-Commerce Platform Management (Amazon, Flipkart, etc.)

• Create, manage, and optimize product listings (titles, bullet points, descriptions, images, and backend keywords) on platforms like Amazon, Flipkart, and others.

• Monitor inventory, manage pricing strategies, and ensure accurate product details across all sales channels.

• Conduct competitor analysis to identify pricing trends, content gaps, and growth opportunities.

• Manage customer reviews, seller rating metrics, and account health to maintain strong seller performance.

2. Search Engine Optimization (SEO)

• Perform keyword research tailored specifically for e-commerce algorithms (Amazon A9 engine, Flipkart Search) and standard web search engines.

• Optimize product copy using targeted keywords to improve organic rank and visibility.

• Track product ranking, traffic, and conversion metrics regularly.

3. Paid Advertising & Marketing (Google Ads & Marketplace Ads)

• Set up, monitor, and optimize paid ad campaigns (Amazon Sponsored Ads, Flipkart PLA/PCA, Google Search & Shopping Ads).

• Manage advertising budgets, monitor ROAS (Return on Ad Spend), and lower ACoS (Advertising Cost of Sales).

• Track campaign performance using Google Analytics, Amazon Advertising Console, and marketplace portals to generate performance reports.

Key Requirements & Qualifications

• Experience: Proven experience managing listings and ads on Amazon Seller Central, Flipkart Seller Hub, and Google Ads.

• Skills: Strong knowledge of On-Page SEO, Keyword Research, Content Writing for product pages, and PPC campaign management.

• Tools: Familiarity with Google Analytics, Google Ads Manager, and e-commerce keyword research tools (e.g., Helium 10, Jungle Scout) is a plus.

• Analytical Mindset: Ability to analyze metrics (CTR, Conversion Rate, ACoS, ROAS) and make data-driven decisions.

• Communication: Good written English skills for writing compelling product descriptions and ad copies.

• It is a Full Time Marketing job for candidates with 6 months - 2 years of experience.