SEO builds brand credibility and trust, as higher rankings are often perceived as a signal of authority and relevance. Key components include:
Technical SEO: Ensuring the website is fast, secure, and easily crawlable by search engines.
On-Page SEO: Optimizing website content, titles, and structure for relevant keywords and a positive user experience (UX).
Off-Page SEO: Building the site's authority through quality backlinks from other reputable websites.