Marketing SEO Executive

Key Responsibilities of an SEO Executive

1. Keyword Research

• Find relevant keywords that people search for on Google.

• Analyze keyword search volume, competition, and search intent.

• Select primary and secondary keywords for website pages.

2. On-Page SEO

• Optimize page titles and meta descriptions.

• Improve headings (H1, H2, H3) and website content.

• Optimize images using alt text.

• Improve internal linking and URL structure.

3. Off-Page SEO

• Build high-quality backlinks from relevant websites.

• Conduct competitor backlink analysis.

• Support digital PR and brand mentions.

• Improve website authority through ethical SEO practices.

4. Technical SEO

• Check website loading speed and mobile friendliness.

• Identify and fix crawling and indexing issues.

• Create and maintain XML sitemaps and robots.txt files.

• Find broken links, duplicate content, and technical errors.

5. Content Optimization

• Optimize blogs, articles, landing pages, and product pages.

• Ensure content is relevant, helpful, and easy to understand.

• Match content with users' search intent.

• Update old content to keep it accurate and useful.

6. Competitor Analysis

• Analyze competitors' keywords and website rankings.

• Identify content gaps and backlink opportunities.

• Monitor competitors' SEO strategies.

• Develop plans to improve organic search performance.

7. Local SEO

• Optimize the Google Business Profile for local businesses.

• Maintain accurate business name, address, and phone details.

• Manage customer reviews and local citations.

• Improve visibility in local search results and Google Maps.

8. SEO Performance Tracking

• Monitor keyword rankings and organic traffic.

• Track clicks, impressions, and click-through rates.

• Use Google Analytics and Google Search Console.

• Prepare regular SEO reports and recommend improvements.

Interested candidates can contact at 9878454064

• It is a Full Time Marketing job for candidates with 1 - 6+ years Experience.